Thursday, June 13th, 2013

Acronis introduces partner program specialities for high growth segments.

Acronis® today announces its new global partner program strategy with the introduction of Partner Program Specialties and Certifications for specific high growth segments within its portfolio of data access, availability and protection solutions for physical, virtual and cloud environments. The aim is to create and build a select number of expert partners that can tap into high growth markets focusing on predefined themes including Mobile File Management (MFM), Virtualisation and Cloud.

The new specialist focus areas within the partner program will align to the current Acronis Partner Authorised, Silver, Gold or Platinum Levels. For each high growth specialist category, Acronis will run a partner recruitment, enablement and demand generation campaigns to showcase partners’ expertise and aggressively optimise the opportunities in these key market segments.

Acronis Mobile File Management solution training and certification

‘Acronis Mobility Specialist’ will be the first competency area to be launched in Acronis’ ongoing commitment to offering secure file synchronisation and sharing solutions that allow enterprises to provide anytime, anywhere secure file access across multiple platforms and mobile devices. The next Specialist solution competency areas will be Virtualisation and Cloud. Themes for 2014 will be announced later this year.

Simon Bills, ANZ Partner and Alliances Manager for Acronis said: “This presents a huge business opportunity for the Acronis channel partners to clearly identify their expertise to reach new markets and open new revenue streams in some of the fastest growing markets.”

IDC Analyst Laura DuBois said: “Applying Acronis’ strong heritage in providing easy-to-use backup and recovery technologies for any type of IT environment to the enterprise social collaboration market, gives enterprises a way to not only protect data, but also enable secure and centralised corporate file sharing, access and synchronisation. When combined with the demands for storage optimisation, Acronis is significantly expanding its offering to prepare organisations for the third platform of computing now built on cloud services, mobile workers, social business and Big Data.”

Business partners interested in selling Acronis’ mobility solutions, including mobilEcho® and activEcho®, start by participating in online training. Every Acronis Mobility Specialist will have access to an Acronis® mobility partner account manager and an authorised mobility distributor to support the reseller in its Mobility transactions. Acronis Mobility Specialists will also receive free Acronis® Mobility Solutions Not-for-Resale (NFR) licences, deal registration protection, free online support and many other privileges, such as discounts, promotions, configuration tools and ready-to-use demand generation kits which are available through the Acronis Partner Portal.

Jamie Powter, Sales Director from Rivercity said: "As a specialist value added reseller, it's important that the products we deploy at customer sites are easy to set up and manage and will solve customers' needs. It's also important to be equipped with resources that increase our ability to generate revenue so that we can grow our business, and provide excellent service. As a recognised Acronis Specialist partner, we have access to the right tools to take advantage of the opportunities in the mobile file management space, and that ultimately means we can provide our customers with the solutions and support they needs. It’s a win-win situation.”

Bills said: “We are confident these new qualitative resources in our Partner Program will enable us to aggressively grow our partners’ sales in a number of the industry’s hot market segments. Our partner ecosystem will continue to play a key role in our success and we strongly believe that the Partner Program Specialists will be instrumental when going after new opportunities in the Mobility, Virtualisation and Cloud arenas.”

For more information about the Acronis Global Partner Program, or to become an Acronis Mobility Specialist, please visit

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Acronis is leading the next wave of data availability, accessibility and protection solutions to simplify today’s complex IT environments. Acronis technology enables organisations of all sizes to manage the always-on anywhere data access demands of users, reducing risk against the loss of valuable corporate data and controlling management and storage costs. With proven technology for data migration and disaster recovery for physical, virtual and cloud environments, and secure enterprise file-sharing and synchronization regardless of type or platform, Acronis is enabling organisations to embrace new IT strategies and options such as BYOD and Mac in the enterprise. Please visit Follow Acronis on Twitter: and visit Acronis on Facebook
Shuna Boyd
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Acronis introduces partner program specialities for high growth segments.



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