Ask any motorist who’s been caught in a peak-hour traffic jam lately: they’ll tell you Australia’s roads are crowded. But even they might be surprised to learn there are almost 15.5 million drivers out there, driving approx. 15,530km each per annum.
Just ask any motorist who’s been caught in a peak-hour traffic jam lately: they’ll tell you that Australia’s roads are crowded. But even they might be surprised at the latest figures from Roy Morgan’s automotive data, which reveal that there are almost 15.5 million drivers on our roads nationwide, driving an average of 15,530km each per annum.
However, there are significant variations in distance depending on what type of vehicle is being driven. Longer-distance motorists are concentrated among the Light Commercial and Larger SUV vehicle segments, clocking up annual averages of 24,030km and 18,350km respectively.
Drivers of Light or Small Passenger vehicles and Small SUVs tend to cover the least distance per annum, all travelling less than 14,000 km on average.
Source:Roy Morgan Single Source (Australia): March 2012 – February 2013, Australian Drivers n= 16,781
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“It’s interesting to look at each of the major vehicle segments and see just how far each group drives on average per year. Not surprisingly, drivers of Light Commercial vehicles travel almost 10,000 km further than the average Australian driver, no doubt due to the fact that driving is an integral part of their work routine.
“Average distance driven is just one of the differences between the vehicle segments. ‘Light Car’ drivers are twice as likely to be female, while drivers of ‘Light Commercial’ vehicle are five times more likely to be male. When it comes to age, 18-35 year olds with less money to spend opt for more affordable ‘Light’ and ‘Small’ cars, while those aged 35-49 have a marked preference for SUVs.
“Some of the more ‘quirky’ findings in this comprehensive study show that the choices people make about cars reflect many things about them as individuals.
“For example, in spite of covering the greatest distance annually, drivers of light commercial vehicles are the least likely to have received a warranty for their current vehicle. Small SUV owners appear to be the most concerned about extended warranties, with more than a third covered for five years.
“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market, and the new car intender profiles provide a dossier on the people who are intending to buy different cars.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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