Thursday, May 9th, 2013

Popular online retailer Milan Direct has cemented its reputation for style with the release of a range of retro Scandinavian furniture.

Being one of the hottest design trends of the moment, the new range makes affordable designer living a reality.

Co-Founder Dean Ramler, said the additions were Milan Direct’s answer to the growing demand for Scandinavian furniture at prices that wouldn’t break the bank.

“The philosophy of Scandinavian design is not much different to the philosophy of Milan Direct. It is a design movement founded on principles of simplicity, minimalism and functionality,” Mr Ramler said.

“Our new range represents beautiful, simple, clean lines and is both classic Scandinavian design and signature Milan Direct.

Since the 1950s the term ‘Scandinavian design’ has symbolised beautiful, clean designs, accessible to all and inspired by nature - with a focus on comfort and enjoyment.

Danish Scandinavian furniture is definitely the look of the moment and it’s not difficult to see why. Its designs are clean and effective, only the elements that are absolutely necessary are included. This simplicity in design results in a style that is highly unique and anything but predictable.

“We’re supremely certain the new range, with its highly reasonable prices, is exactly what Australian consumers are looking for,” Mr Ramler said.

The Milan Direct retro range incorporates an eclectic mix of furniture and home wares, including contemporary lamps, unique lounge chairs and modern rugs.

“With such strong aesthetics, it was only natural Milan Direct include a contemporary range of inspired Danish furniture to our customers. A range that is both stylish and affordable.

“These pieces give our customers the chance to enjoy contemporary Nordic aesthetics minus the typically high price tags.

 “At Milan Direct we’re committed to our mission of offering designer living minus the designer prices and this new range is testament to that commitment.

“Our customers deserve items that equal real value for money which is exactly why we pursued an appealing range of retro furniture that offered the perfect combination of style, quality and affordability,” said Mr Ramler.

The new Scandinavian range is now available online. To learn more about Milan Direct or to browse the range in its entirety visit

Contact Profile

Milan Direct Australia

Milan Direct is Australia's Largest Online Furniture Retailer with over 150,000 highly satisfied customers served and over 700,000 pieces of designer furniture sold! Milan Direct is Australia's #1 Online Store for Designer Home Furniture, Office Furniture, Outdoor Furniture & Homewares all at Australia's best prices.

Milan Direct is an Australian based company, with operations in Australia, UK and Europe.

Milan Direct is Australia's largest Online Furniture Retailer and Australia's fastest growing Furniture Retailer (as reported in BRW and AFR). Shop with confidence at Milan Direct.

Cameron Matthies
P: (03) 8677 7785


scandinavian furniture, danish scandinavian furniture, danish furniture, retro furniture



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