Thursday, May 9th, 2013

Agency to Support Pep Boy's Innovative Approach to Digital Marketing

NEW YORK, NY -- (Marketwired) -- iCrossing, a global digital marketing agency, announced today it has been selected by Pep Boys - Manny, Moe & Jack, the nation's leading automotive aftermarket service and retail chain, as their digital agency of record.

iCrossing will manage the brand's digital marketing strategy, creative, display advertising, social strategy and community management, mobile and email marketing, paid search (SEM) and search engine optimization (SEO). This assignment is an expanded role for iCrossing who has lead search marketing for Pep Boys for nearly a year.

"iCrossing impressed us with their demonstrated expertise across the digital landscape, which made them the clear choice to lead all of our digital marketing efforts," said Ron Stoupa, Pep Boys CMO. "Their data-driven approach provides us with valuable audience insights that we can deploy to better connect with our customers."

"Pep Boys has a renowned commitment of nurturing long-term relationships with their consumers, and we are helping extend that through digital," said Don Scales, president and CEO, iCrossing. "We're thrilled to be able to leverage our expertise across bought, earned and owned media to build a connected brand for Pep Boys."

Work on the account, which is managed from iCrossing's headquarters in New York, has already begun.

About Pep Boys
Since 1921, Pep Boys has been the nation's leading automotive aftermarket chain. With more than 7,000 service bays in more than 700 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting

Contact Profile


iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit


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Katie Lamkin
P: (312) 277-4487
M: -


Pep Boys, iCrossing Digital Agency of Record



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