Saturday, May 4th, 2013

Cathay Pacific to Manage Entire Onboard Retail Operations with GuestLogix Onboard Retail Platform

TORONTO, ONTARIO--(Marketwired) - GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, has announced an agreement to deploy its onboard retail technology platform fleet-wide including POS handheld devices to manage Cathay Pacific and Dragonair's onboard retail operations. The Company's OnTouch® Analytics platform will also be deployed to improve transparency and optimize onboard store performance. The deal was made in partnership with the region's leading duty-free concessionaire, Inflight Sales Group Hong Kong (ISG), as part of a multi-year duty-free program agreement with Cathay Pacific. This win with Cathay Pacific and Dragonair represents GuestLogix' fourth and fifth airline customer agreements with channel partner ISG, having previously deployed the technology onboard Hong Kong Airlines, Hong Kong Express and Jet Airways.


"This new agreement with Cathay Pacific and Dragonair is the beginning of a tremendous shift for GuestLogix in Asia Pacific," said Brett Proud, President & CEO of GuestLogix. "Cathay is a brand that is a real pacesetter in the region and is often recognized for its best-in-class onboard experience. Many other large carriers model their onboard operations after Cathay Pacific. And with the addition of Dragonair in this implementation, we have our first large-scale payment processing activity in mainland China."


Cathay Pacific and Dragonair aircraft will be equipped with GuestLogix' PCI-compliant handheld POS devices to accept major credit cards for the purchase of duty-free items onboard flights to nearly 80 passenger destinations in 29 countries. Implementation of the GuestLogix platform, including OnTouch® Analytics, will raise the level of functionality for Cathay Pacific and its crew, enabling improved customer service and an enhanced onboard performance.


"This agreement with Cathay Pacific demonstrates the value in aligning synergies with a global leader such as GuestLogix," said Tony Detter, ISG Managing Director. "By combining our expertise, we are able to offer our customers the ultimate solution for their shopping programs and onboard retailing needs. We look forward to continued success in securing new inflight shopping deals together with GuestLogix."


GuestLogix' onboard retailing solution provides ISG and its customers with POS handheld devices to accept card payments, together with end-to-end retail software and OnTouch® Analytics to operate, control and manage their in-flight retail operations.


"We are thrilled that our focused efforts to penetrate the Asia Pacific region have come to fruition with this major customer win," said Ilia Kostov, EVP Global Sales, GuestLogix. "This agreement marks an exciting day for GuestLogix as we prepare to deploy our technology onboard one of the most premium brands in the global airline industry. With continued dedication and a strengthened partnership with ISG, we are primed for further expansion within the opportunistic Asia Pacific region."


In 2012, Cathay Pacific carried a record number of passengers and has reported an increase in business-class demand in January and February of 2013. This new customer win represents more than 27 million passenger trips for GuestLogix.

Contact Profile

Inflight Sales Group

Inflight Sales Group (ISG) is the pioneer of airline concession operations, management and marketing, with more than 20 years of airline duty free concession management experience. First founded by Jean-Marcel Rouff in 1982 to supply amenity kits and as an exclusive distributor of duty free products from the leading suppliers to airlines in Asia and North and South America, today ISG remains the leading concessionaire in the airline duty free business, with a strong and loyal customer base in Asia, North Africa and the Americas. The ISG team is renowned for its innovative marketing programs, service culture and unparalleled success in driving sales onboard its airline partners. More information is available at


About Cathay Pacific


Cathay Pacific offers daily non-stop 777-300ER service from Vancouver to New York (JFK), 14 flights weekly non-stop from Vancouver to Hong Kong, and 10 flights weekly non-stop from Toronto to Hong Kong, plus a 3-time weekly freighter service between Vancouver and Hong Kong, and Toronto and Hong Kong. The airline is a member of the oneworld(tm) alliance and a partner in Asia Miles, a leading Travel Reward program. For more information, visit:


About GuestLogix


GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology and merchandising solutions, brings over a decade of expertise as a trusted onboard transaction processing partner to airlines, rail operators and the passenger travel industry. GuestLogix helps its customers to create, manage, and control onboard retail environments tailored to their needs and their passengers for a truly personalized experience. The Company is partnered with global leaders in catering, duty-free and in-flight entertainment, offering complete onboard retailing services to airlines and rail operators worldwide. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at


© 2013 GuestLogix. All Rights Reserved.


Forward-Looking Statements


This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 15, 2012 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Dan Thompson
P: 416-849-1566
M: -


GuestLogix , Cathay Pacific,Subsidiary Dragonair



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