Wednesday, May 1st, 2013

True Image Lite 2013 by Acronis provides continuous and easy file backup for any user, ensuring that important files, photos and video are protected automatically, with an option to store their files in the secure Acronis cloud.  


Acronis, a pioneer of advanced home user data protection software, has today announced a new era for anyone wanting the convenience of local PC backup coupled with the added assurance of secure cloud storage. Available today, True Image™ Lite 2013 by Acronis® is optimised to provide continuous and easy file backup for any user, ensuring that important files, photos and video are protected automatically. Not only are the files protected through local backup to the PC or other storage devices, but users also have an option to automatically store their files in the reliable and secure Acronis cloud – trusted by home users and businesses worldwide.

With a simple interface and only essential features, True Image Lite 2013 is designed to meet the needs of today’s on-the-go mobile consumer. By storing data to the Acronis cloud, users can access their information everywhere, every time through a browser or free mobile app on a tablet or smartphone.

True Image Lite 2013 is extremely easy to use, and leverages patented local and cloud backup technology to deliver business-class file protection to the home user. With True Image Lite, in just a few easy clicks even novice users can get their photos, music and valuable files back after common disruptions such as PC failure, theft, virus attack or human error.

Andy Purvis, General Manager ANZ for Acronis, said: “Data is at the heart of the digital life experience, and the reality is, without an adequate backup solution in place, consumers risk losing valuable and often irreplaceable information. This is why Acronis now provides home users with a radically simple, yet hugely reliable, data protection solution. With just a few clicks to set up anyone can protect their precious files – and slices of digital life - automatically.”

True Image Lite by Acronis uses a simple interface or via a free mobile application for access on iOS and Android devices. Users can store data to any local device, such as an external USB or hard drive, and online via Acronis cloud storage for optimal data protection, availability and accessibility. This “set -and-forget” approach to at-home backup automatically updates changes made to pre-selected files and folders. The incremental backups that happen behind the scenes provide users with the ability to go back in time to retrieve lost or deleted files, regardless of whether it was the last version saved.

True Image Lite is available online for A$28.99. Users can add-on 250 GB of Acronis cloud storage for an additional A$4.99 per month, or A$48.99 per year. Try True Image Lite free for 30 days with 250 GB of cloud storage included.

For complete backup and recovery of your entire Microsoft® Windows™ based system, to enable the restoration of operating system configuration, email folders, desktop short cuts, settings and browsing history, please visit our website for details about True Image™ 2013 by Acronis, available at an RRP of A$69.99.

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Acronis is leading the next wave of data availability, accessibility and protection solutions to simplify today’s complex IT environments. Acronis technology enables organisations of all sizes to manage the always-on anywhere data access demands of users, reducing risk against the loss of valuable corporate data and controlling management and storage costs. With proven technology for data migration and disaster recovery for physical, virtual and cloud environments, and secure enterprise file-sharing and synchronization regardless of type or platform, Acronis is enabling organisations to embrace new IT strategies and options such as BYOD and Mac in the enterprise. Please visit Follow Acronis on Twitter: and visit Acronis on Facebook
Shuna Boyd
P: 02 9418 8100
M: 0419 415 301





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