Saturday, April 20th, 2013

Sefaira to Host Free Webinar Panel Discussion 23 April

LONDON -- (Marketwired)-- Sefaira, a cloud-based energy analysis software company helping the building industry design and retrofit buildings for energy efficiency and sustainability, today announced that representatives from leading architecture firms, including AWW Architects, Foster and Partners, ORMS, Scott Brownrigg and Studio Klaschka Architecture + Design, will participate in a free audio webinar to discuss how architects can influence the future of sustainability. "How will architects influence the future of sustainability?" will be held on 23 April from 2:00 - 3:00 p.m. BST.

Robert Klaschka of Studio Klaschka Architecture + Design will lead panellists: Edward Garrod, Environmental Designer, Foster and Partners; John McRae, Equity Director, ORMS; Mario Vieira, Associate, Scott Brownrigg; and Till Scherer, Project Architect/Associate, AWW Architects -- in a discussion about how architects can have a positive influence on carbon footprint and climate change around the world by integrating sustainability into their design process. Key topics will include:


  • Importance of sustainability and the factors that impact it from inception to operation
  • Best practices for integrating sustainability within the design process
  • Collaboration of engineers and architects at the early stages of design
  • Tools and strategies that enable an integrated approach

To register:

"When it comes to creating truly sustainable buildings, perhaps nothing is as powerful as the design process in itself. Through thoughtful and visionary design, architects and engineers have a profound impact on the sustainability of our built environment" said Sefaira CEO Mads Jensen. "These firms are true innovators when it comes to the effect their practices have on building sustainability. We are pleased to support this event, and look forward to a healthy discussion that promises to offer tremendous insight into how designers integrate emerging sustainability practices into their daily work."

Contact Profile


Founded in 2009, Sefaira ( produces cloud-based energy efficiency software to help the building industry design and retrofit buildings for energy efficiency and sustainability. Using Sefaira's platform, building designers and retrofit assessors can analyse and compare green building strategies within a fraction of the time and cost previously required. This includes defining, quantifying, and optimising the energy, water, carbon and financial benefits of relevant design strategies.

Sefaira won the "Green Building Innovation of the Year" award at London's Ecobuild 2011 and has been named to the Red Herring Top 100 Europe in 2013 and Ecobuild's Global Top 200 companies in the sustainability sector. Sefaira has offices in London and New York.


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Kelly A. Murray
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Leading Architecture Firms, Architects' Influence



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