Dairy desserts and snacks aren't as popular as they once were, but as Roy Morgan Research shows, Aussies can't resist a good custard!
In the 12 months to December 2012, 18% of Australians aged 14+ ate a dairy snack or dessert in an average four-week period (down from 22% in the year to December 2008). Consumption of these snacks is higher among women (21%) than men (15%), with both genders sharing a penchant for Dairy Farmers Custard above other brands.
Recent findings by Roy Morgan Research reveal that in the year to December 2012, Dairy Farmers Custard topped the dairy snack/dessert list, with 4% of Australians aged 14+ consuming this product in an average four-week period. Frûche was the second most popular product, consumed by 3% of the population. Both products have declined in popularity since 2008, reflecting a wider trend across the whole dairy dessert/snack category.
Women and men get their just desserts
While Dairy Farmers Custard is popular with both genders, women enjoy a wider range of dairy snacks and desserts then men, and are just as likely to eat Frûche in an average four-week period (5%). They also favour Nestle Mousse (4%) and Yoplait Le Rice (3%).
Meanwhile, YoGo (3%) and Nestle Milo (2%) are the second and third most popular choices for men.
Source: Roy Morgan Single Source (Australia), January - December 2012, n = 21,539.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Over the last five years there has been a gradual decline in the proportion of Australians eating dairy snacks and desserts, a downturn which is also evident in consumption of flavoured yoghurts (with the exception of Vaalia and Jalna).
“However, there has been a slight increase in consumption of natural and Greek-style yoghurts, which suggests that Australians are opting for lower-fat dairy snacks.
“Roy Morgan Research data shows that while Dairy Famers Custard is the most popular product overall, there are some clear differences in dairy snack/dessert products favoured by each gender. Men consume more ‘desserty’ snacks such as YoGo and Nestle Milo, while women have a preference for the ostensibly healthier products, such as Frûche, Nestle Mousse and Yoplait Le Rice.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
P: 03 9224 5332