Tuesday, April 16th, 2013

Experience your property from never before seen angles using Quadcopters, in conjunction with high definition cameras, which fly over and around properties, taking 4K super high-resolution video and high-resolution stills along the way.

ToopAir’ is Australia’s latest marketing breakthrough in technology-assisted marketing – showing residential properties from the air.

Anthony Toop, Managing Director of multi-award winning real estate agency Toop&Toop Real Estate, who are offering this impressive service, has upped the ante yet again with this eye in the sky scope.

“As cameras literally start to take off, Toop&Toop is constantly taking advantage of these innovations to benefit both the client and consumer. It’s perfect for capturing those shots over high fences, behind big trees, or simply obtaining the best perspective of our clients’ properties. ToopAir brings new perspective to real estate like Eaglehawk vision has to the tennis," Mr Toop said.

"The wide angle lens is capable of capturing country properties and other homes on a large amount of land. The additional capabilities add to our options when selling a property’s features. We’ve already used it for 4 Brookside Road Springfield (which is situated on two titles) and it’s amazing being able to see everything the home offers in one clear shot from an elevated position,” Mr Toop said.

Coming off the back of a national REIA win for Marketing and Communications and producing world first 3D property videos, this airborne footage will be used on Toop&Toop’s new look website, in property videos and in print advertising.

Genevieve Toop, GM of Sales & Marketing at Toop&Toop explains how Toop&Toop is really going above and beyond to showcase properties to their full potential.

“Those who aren’t taking advantage of this superior technology are being left behind. ToopAir adds further to the creative resources of Toop&Toop as these are by far the best communication tools in the country,” Ms Toop said.

“We have a squadron of three camera operators (some of the best in the business) who all use their own highly responsive Quadcopter to shoot breath taking views of the homes we list. One of these units even includes 3D capabilities. All three pilots have been in training and are set for the front lines and live action. They’re experts in their field and have relished in the opportunity to use this gravity defying device,” Ms Toop said.

With a maximum range of 300 metres between the remote and the Quadcopter (featuring integrated flight control system including GPS), Mr Toop believes the sky’s the limit when it comes to the cinematic footage we’ll see in the future.

“I can’t wait to see how far we can push the aerobatics; 360 degree views of the city, soaring along the beach and gliding down tree-lined boulevards – it’s all just the beginning.”

Initially Toop clients will have access to this technology at no additional cost as we perfect the application.

For further information, please contact Genevieve Toop, General Manager of Sales & Marketing on 8366 0811 or [email protected]


Contact Profile

Toop Real Estate Group

South Australia’s largest independent residential real estate agency and the most highly awarded in the nation was founded by Anthony Toop and wife Sylvia in 1985. They has become a national icon in marketing and selling in the residential real estate industry. In 2012, Toop&Toop won the REISA Marketing & Communications of the Year award, Small Agency of the Year (Stirling) and Property Manager of the Year, an impressive result in the agency's 28th year. Toop&Toop also won the National Small Agency of the Year (REI) for the Stirling office in 2011. 2009 saw Toop&Toop named the National Winner of Innovation, as well as National Winner of Community Service. In 2007, Toop&Toop also won National #1 Real Estate Agency of the Year (REI), and in 2005 were the only real estate agency to be initiated into the Family Business Association Hall of Fame as an iconic business in South Australia. In 2011, Anthony was awarded the Sir Robert Torrens Award - which nationally recognises an individual who has made a significant contribution to and raised the standing of the profession (REI). October 2011 saw Anthony inducted into the REISA Hall of Fame for Community Service, having previously won the category three times prior to induction. Toop&Toop are currently in their 28th year of business, and still family owned until this day. http://www.toop.com.au
Genevieve Toop
P: 8366 0811
M: -
W: www.heyyou.com

Anthony Toop

P: 08 8266 8887
M: 0418 824 188


Real estate , airborne photography



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