Saturday, April 13th, 2013

There is a new Brisbane based online retailer on the fashion scene and they are shaking things up by saying “NO” to skinny model product photos on their recently launched website –

Miiomai, pronounced “me-o-my”, will showcase their growing range of products and brands nationally, minus the models, to ensure no age group or body shape is alienated.

The company’s Creative Director, Kylie Garner, said this will allow the products to shine in their own right and reach a larger demographic that may not fit the “size 8” Gen Y mould.

“We’re tired of the usual skinny young girls used to promote fashion that could appeal to a wider audience,” Kylie said.

“All the girls at Miiomai are real women, just like our customers, each with our own body shapes and issues, and I know myself in the past have been reluctant to buy from the big online retailers, unsure if clothing will suit me based on the skinny model product photo.

“So we’ve made the decision to ditch the model in an effort to make fashion more accessible to everyday women - whether you’re young, forever young, slim or fabulously curvy.”

Kylie said they don’t claim to be fashionistas or know everything there is to know about fashion. They are simply real women on their own personal fashion journeys out to find the ultimate tummy trimming, thigh busting, leg lengthening pair of jeans.

And their aim for Miiomai is simple.

“We know cultivating a unique style can be overwhelming – so many options, time limited, money precious. We get it,” she said.

“So we want to help our customers achieve the sense of confidence that comes from finding the perfect outfit online that expresses their individuality and makes them feel great.”

She said any models used in marketing campaigns and product galleries will be age appropriate with an emphasis on healthy body shapes.

“We believe it’s important to promote a positive body image. Clothes used for the product photos are at least a size 10,” Kylie said.

Shopping for latest online fashion bargains and boutique brands couldn’t be easier. Check out Miiomai at

Shipping is fast and free with a 30 Day Easy Free Returns Policy to put your mind at ease if you buy the wrong size. Miiomai stocks a growing list of brands including All About EveAnnanovaBoho AustraliaCorfu JeansCosimaEco TanJorgeJunkNerine Anne DesignsRumor Has ItSeduce and more!

For all the latest news and exclusive sales events, follow Miiomai on Facebook -, Twitter – or signup for the their eNewsletter via their website.

Contact Profile


Miiomai is an online fashion boutique for those who celebrate individuality, great style and amazing value. We offer everyday women’s clothes, fabulous accessories, kid’s stuff and things for the home.

The Miiomai story begins with three everyday women each with a shoe fetish and a weakness for shopping – Wendy Greaves, Shona McKenzie and Kylie Garner.

They each have their own fashion tales to tell, but share one thing in common – a love for shopping and a desire to share their fabulous finds whether it be big brands at bargain prices or small boutique labels you never knew existed.

So what’s behind the name - Miiomai? It’s that feeling you get when you try on an outfit for the first time and it’s perfect and you think to yourself … “Me Oh My!” I feel amazing!

Live. Love. Laugh and shop!

Kylie Garner
P: 0417963729


online, fashion, clothing, womens, dresses, australia, store, shop, models, skinny



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