Thursday, April 11th, 2013
Immediate Release: Sydney (10th April 2013) – A new book entitled The Trust Future launches today, to address the continuing high levels of distrust in business sparked by the GFC five years ago.

“The credibility of CEOs has plummeted” said Omer Soker of The Ethics of Success Corporation, citing the 2013 Edelman Trust Barometer which shows that less than 20% of the general public believe business leaders will tell the truth when confronted with a difficult issue.

The Trust Future outlines how companies can use business ethics to create a commercial advantage by better stakeholder engagement, heightened trust and improved productivity.

The unusual premise of the book has generated positive reviews and a call for deeper thinking within organisations about the role of ethics in business:

“Omer’s independent thinking and lucid approach to applying ethical principles to enterprise is a breath of fresh air in current business literature.” Jon Stanfield, CEO, Horizon Credit Union.

“Reading The Trust Future was like taking a big, deep breath of fresh air.” Mandy Scotney, Executive General Manager, House of Travel.

“This book is a road map of how to be a responsible business.” Peter Greenham, Signatory of United Nations Global Compact & Chairman, Australian Organisation for Quality (Qld).

“I found the principles in The Trust Future really interesting and an opportunity to pause and reflect on what we do and how we go about doing it.” Jeff Rogut, CEO, Australasian Association of Convenience Stores.

Soker is on a mission to bring Australian companies into line with our U.S. and European counterparts, which place far greater emphasis on ethics and transparency.

The Ethics Resource Center national survey shows that staff engagement rises from 15% in Fortune 500 companies with weak ethics cultures, to 99% in those with strong ethics cultures.

Research from The Thunderbird School of Global Management shows the importance of civility, with two thirds of employees admitting that their performance declined after experiencing uncivil behaviour at work. 50% intentionally decreased their efforts and 30% reduced the quality of their work.

“The solutions are simpler than many companies realise and the benefits of ethically sound principles in business are enormous and far-reaching” said Soker who is challenging Australian companies to embrace ethics through his new book.

Ethics, particularly in the corporate world, is a hot topic globally. The explosion in popularity of social media has seen a new ‘transparency’ that means companies can no longer get away with things. BP is an example of how large corporations can suffer from widespread condemnation at the hands of consumers ready and willing to immediately post opinions on the internet.

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Omer Soker is a member of the Alliance of Trustworthy Business Experts; a global movement of recognised thought leaders on trust and ethics. He also contributes to the work of the Trust Across America™ organisation to buoy trust in the U.S. economy.

For more information, contact Omer Soker at The Ethics of Success Corporation:

Mobile: 0401 099 821

Email: [email protected]




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The Ethics of Success Corporation

Content developer and thought leader in the nonprofit association and corporate sectors. Author and publisher of future focused books including The Future of Associations and The Trust Future.

Omer Soker
P: 0401 099 821


business ethics, staff engagement, transparency, trust, ethics



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