Tuesday, March 19th, 2013

Exciting new awards are raising the bar for superior service in Hotels, Pubs and Clubs. Last year’s OOPS Award winners, recognised for their outstanding service throughout 2012, set a new industry standard for customer service. This year OOPS has opened the awards to the hotels and pubs industry announcing their OOPS Superior Service Open Hotels/Pubs Award 2013.

Established by OOPS, a specialist customer service organisation, the awards are underpinned by their 19+ years of in-depth reviews and customer service analysis for Hotels, Pubs and Clubs.

Michelle Pascoe, Managing Director of OOPS says, “With two thirds of consumers stating that they are willing to spend more with a company they believe provide excellent customer service, it makes sense for the clubs and hotels industry to continually improve customer service levels. Our detailed customer service analysis and reporting has shown varying levels of customer service in the Hotels and Club Industry and we wanted to start acknowledging those organisations that are leading the way in customer service.”

The full OOPS Superior Service awards program has five categories:

·        OOPS Open Hotel/Pubs Superior Service Award

·        OOPS Open Clubs Superior Service Award

·        OOPS Large/Medium Club Superior Service Club Award

·        OOPS Small Club Superior Service Club Award

·        OOPS Superior Service Club Staff Award

Announcing the 2012 winners of the OOPS Superior Service Awards;

1.      Large/Medium category – Mingara Club in Tumbi Umbi on NSW Central Coast.

2.      Small Club category – Berkeley Sports Club on the NSW South Coast.

3.      Superior Staff – The Superior Staff service award for 2012 went to David Pearce a member of the Foyer & Membership team at Guildford Leagues Club in Western Sydney.

Michelle Pascoe is excited about the awards. “This year marks the inaugural year for OOPS customer service excellence awards.  The winners for 2012 are leading edge community-grounded clubs that have been verified through this award and will inspire other clubs, hotels and pubs to strive to achieve the same high standards. We are particularly excited about the new Open Club / Hotel/Pub awards categories for 2013 and look forward to recognising the superior service in this industry.”

The OOPS Club/Hotel/Pub Superior Service Awards recognise consistent customer service excellence in four key areas that impact the overall service of a club/hotel/pub: image, marketing, regulations/compliance and service..

“At OOPS we feel privileged to be working with the hotels/pubs and clubs’ management and staff who want to make a real difference in their industry, and grow their organisations to be a major part of their communities and beyond.” explained Michelle. “We look forward to the awards becoming highly recognised and sought after by the clubs, pubs and hotel industry in years to come”

For further information on the OOPS Superior Service Awards visit http://oops.net.au/awards/



¹ 2012 American Express Global Customer Service Barometer 

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OOPS specialises in every aspect of service operations and processes that impact their clients’ customers’ experience. Founded by Managing Director, Michelle Pascoe, OOPS expertise is built over 19 years in mystery shopping, service benchmarking, surveys and focus groups.  Since 1999 many leading clubs rely upon the OOPS Insight Report as a vital tool in evaluating staff and system performance in customer service, image and presentation standards, as well as in regulatory adherence.


Nicki Walsh
P: +61 2 8005 4000
W: oops.net.au


Clubs, club, RSL, Hotel, Pub, Pubs, Awards, Customer Service, Superior Service, OOPS, gaming



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