Saturday, March 16th, 2013

Online Bookings a Bright Spot as Japan Struggles for Growth

SHERMAN, CT--(Marketwire) - Japan's dominance as APAC's largest travel market has come to an end, marking a major milestone for the region as an emerging China assumes the top spot. Following over a decade of economic stagnation, Japan's recovery from the March 2011 earthquake and tsunami has been sluggish, and the country's overall travel market growth will slow to 2% by 2015, according to a new PhoCusWright report ( Yet Japan's online leisure/unmanaged business travel market, by far APAC's largest, will sustain double-digit growth through 2014.

"Japan's travel industry has endured numerous challenges to growth for some time now, but its substantial online travel market should not be written off," said Douglas Quinby, senior director, research. "In fact, by 2015, the value of Japan's online travel gross bookings will still be more than double that of China."

Air is Japan's fastest-growing travel segment, as the emergence of several low-cost airline carriers, some backed by local legacy players, helps to spur air travel demand. In the online arena, supplier websites -- aided by LCC gains -- will grow faster than online travel agencies through 2015.

PhoCusWright's Japan Online Travel Overview provides market sizing and forecasts for Japan's total and online leisure/unmanaged business travel markets from 2010-2015. The report also discusses the key trends and developments shaping Japan's travel and tourism industry.

Report highlights:

     Total market and online leisure/unmanaged business travel bookings for 2010-2015

     Bookings by major travel product segment -- air, hotel, rail and car rental -- along with analysis of segment drivers and dynamics

     Comparison of supplier-branded websites and online travel agencies (OTAs), including key players, bookings and projected growth rates through 2015

     Role of traditional travel agencies and tour operators

     Analysis of the OTA landscape -- local versus global players, business models and segment performance

     Impact of mobile, search, metasearch and social

PhoCusWright's Japan Online Travel Overview provides a comprehensive look at Japan's unique and complex travel marketplace.

Contact Profile


PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world. Contact:
PhoCusWright Media
P: +1 860 350-4084 x380
M: -


Japan, Asia's Largest Travel Market



More Formats

View QR Code