Thursday, March 14th, 2013
Strengthened Digital Team appoints Mobile Specialist and secures Latest Customer - Teachers Mutual Bank

ArdentDigital, part of the BlueArc Group, announces the appointment of Nick Blyth as General Manager of its Mobile Solutions team. This appointment reiterates the agency’s commitment to investing in new talent to provide a broader range of strategic and creatively led services to clients, particularly in the mobile marketing and mobility space.

Nick Blyth said: “It’s a very exciting time to join ArdentDigital with its fantastic portfolio of clients and to be part of the collaboration to deliver dynamic, end-to-end mobile solutions that really engage customers with brands no matter what device they use.”

Nick is a respected mobile executive with significant industry experience. He has worked on several high profile and award winning mobile applications, notably, the highly successful iPhone application for the Guardian News in the UK. Nick has also delivered several mobile assets for the Australian Broadcasting Corporation including its full mobile site and iPhone application; and he has been involved in building and developing a comprehensive mobile strategy and product roadmap for FOXTEL’s iPhone and iPad applications, as well as its Android mobile and tablet applications.

Ben Eames, Commercial Director at ArdentDigital, said: “We have a number of strategic mobile projects already underway and Nick’s expertise will further bolster our ability to deliver robust, comprehensive mobile solutions that deliver real value for our clients.”

Teachers Mutual Bank has become the latest client in ArdentDigital’s mobile solutions portfolio. The Bank’s project is to consolidate its mobile digital assets and improve the user experience and brand consistency to its customers. The scope of work includes building an iPad, iPhone and Android application and mobile website.

Gerard Smith, eBusiness & Contact Centre Manager from Teachers Mutual Bank, said: “We selected ArdentDigital for their innovative approach, reputation and technical excellence. They understand our business needs and recommended a mobile solution to truly engage customers with our brand. The team is dedicated and professional, they collaborate easily and it’s clear they love the work they do.”


Contact Profile

ArdentDigital - a BlueArc Group company

ArdentDigital is a full-service digital agency, with offices in Sydney, Melbourne and Shanghai.

Working closely with its clients, ArdentDigital creates digital destinations that inspire brand leadership and deliver engaging customer experiences.

To complement its proven technical capabilities in web, ecommerce and content management, ArdentDigital offers a range of strategic and creatively led services including Design, UX, Mobile, Video, Content Marketing and Campaign development.

ArdentDigital is a team of passionate, collaborative, specialists: designers, strategists, UX experts, solution architects, developers, data analysts, testers, storytellers, inventors, account directors and project managers – all equally committed to achieving success for their clients.

ArdentDigital is a trusted partner to a portfolio of national and multinational clients including: Virgin Mobile Australia; Westpac; Colliers International Goodman Property; and Freedom Furniture.

For further information or to arrange an interview, please contact:

Katy Denis

ArdentDigital PR Manager

Ph: 0414 388 879

E: [email protected]

Suzanne Saunders

BlueArc Group

Ph: + 61 2 9467 2580

E: [email protected]

Katy Denis, ArdentDigital PR Manager
P: 0414 388 879


mobile developmetn Sydney



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