Wednesday, March 13th, 2013

Relive all the action and excitement from the day, with amazing state by state coverage from the 2013 Havaianas Australia Day Thong Challenge!

Since 2006, The Havaianas Thong Challenge has grown to become an annual tradition that attracts thousands of participants at iconic beaches across the country each year on 26 January.

Our goal? To break the world record for the longest line of inflatable Havaianas in the water. And have heaps of fun while doing it!

This year, over 5,600 participants took part in the event nationally, with Cottesloe beach in WA smashing it and setting a new world record of 2,093 participants. Thanks to all who took part around the country!

Visit for more details...


See you in 2014!


Contact Profile

Gina Nixon/ Kylie Turner

P: 02 9369 0500


havaianas, havianas, thongs, beach, summer, australia day, thong challenge, perth, north bondi, cottesloe, glenelg, torquay



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