Tuesday, March 12th, 2013

Milan Direct – Australia’s leading online furniture company - has recently launched a new mobile friendly website, confirming its position as a market leader in online retail.

The state of the art site incorporates leading ecommerce technology and most importantly is fully enabled for mobile phone use.

Despite the growing number of consumers conducting their online shopping via their smart phones a recent poll by Deloitte shows a mere 15 per cent of online retailers have mobile-enabled websites.

Milan Direct Co-Founder, Dean Ramler, said the young retailer was pleased to be at the forefront of online retail in Australia, adding that he believed mobile friendly websites are the new benchmark.

“To meet the needs of our customers, we realised fairly quickly that we needed to improve the usability of our site for people on mobile devices like phones and tablets,” he said.

“We worked hard and we did our research. Bringing together the very latest in mobile-enabled technology to create a truly friendly user experience. Whether you’re browsing for outdoor furniture or you’re ready to buy an Eames chair – with our website you can do it all on your phone,” he said.

Beyond calling and texting, increasing numbers of Aussies are using their mobile phones to not just browse but to purchase goods online.

“Retailers who are serious about their online competitiveness cannot afford to ignore the need for a mobile friendly website.

“At Milan Direct we’ve seen an near 25% increase in consumers accessing our website via their phones and tablets since last year.

Those retailers who don’t want to be left behind must develop websites that make it easier for consumers to not only browse but also buy with their phone or tablet,” Mr Ramler explained.

 “We’re pleased with the useability of our site and confident sales trends will soon be matching browsing trends. People won’t be just using their phone to look at the latest Eames replica office chair, they’ll be buying it.

 “Configuring our website for mobile phone use is a critical step forward for our business and will help cement Milan Direct as one of the leading online stores in Australia,” he said.

To view the new website visit www.milandirect.com.au.

Contact Profile

Milan Direct Australia

Milan Direct is Australia's Largest Online Furniture Retailer with over 150,000 highly satisfied customers served and over 700,000 pieces of designer furniture sold! Milan Direct is Australia's #1 Online Store for Designer Home Furniture, Office Furniture, Outdoor Furniture & Homewares all at Australia's best prices.

Milan Direct is an Australian based company, with operations in Australia, UK and Europe.

Milan Direct is Australia's largest Online Furniture Retailer and Australia's fastest growing Furniture Retailer (as reported in BRW and AFR). Shop with confidence at Milan Direct.

Cameron Matthies
P: (03) 8677 7785
W: www.milandirect.com.au/


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