Wednesday, March 6th, 2013

CHICAGO, IL -- (Marketwire) -- IEG ( today announced the keynote speaker lineup for its 30th annual sponsorship conference, Über Sponsorship: Break the Mold and Shape the Future. The three-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and attracts more than 1,200 sponsorship and marketing practitioners from around the world. The 2013 conference takes place April 14-17 at the Sheraton Chicago Hotel.

On Monday, April 15, featured keynote speakers will include Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestlé S.A; Jim Stengel, President/CEO, The Jim Stengel Company and former Global Chief Marketing Officer of P&G; and Pablo Ganguli, Founder, Liberatum.

Tuesday's confirmed keynotes are Andy England, Executive Vice President & CMO, MillerCoors; Deborah Dugan, CEO, (RED); Adam Garone, CEO and Co-Founder, Movember; Kyle Zimmer, President and CEO, First Book; and Frank Cooper, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.

Jim Trebilcock, Executive Vice President, Marketing, Dr Pepper Snapple Group will deliver the keynote address on Wednesday, April 17.

"For more than 30 years, IEG's annual sponsorship conference has been a leading source of inspiration, education and networking for future-facing marketers," said Laren Ukman, CEO, IEG. "In today's instant-everything, hyper-transparent, wow-me-now world, we've gathered the industry's most innovative thinkers and dynamic leaders to share the latest best practices on building successful partnerships that not only achieve sponsor objectives but create shared value and enrich entire communities and ecosystems."

Additional session leaders include: Karen Cage, Global Sponsorships, HP; Sean Eggert, Sports Marketing Director, Red Bull; Ricardo Fort, Head, Global Sponsorship Marketing, Visa; Edward Gold, Advertising Director, State Farm; Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity; Michael Nolan, Senior Manager, Global Event Marketing, Accenture; Chris Sinta, Director, Consumer Promotions & Sponsorships, ConAgra Foods; Jennifer Storms, Senior Vice President, Global Sports Marketing, PepsiCo; and Dawn Turner, Sports & Entertainment Marketing Manager, American Airlines.

Featured presentations include:


  • Keeping Your Cool: Working with Sponsors to Ensure Credibility and Relevance
  • Leveraging Sports Sponsorship to Win in a Competitive Retail Environment
  • Sponsorship Fair Play: Addressing Rights Creep and Marketplace Confusion
  • Selling and Securing Sponsors: What Works Now
  • Leveraging New Technologies to Build Your Base, Brand, Relevance and Revenue

For complete event information, schedules, and registration, please visit:

For inquiries on sponsorship and exhibitor opportunities, please contact:
Mike Maggini
[email protected]

Contact Profile

IEG Consulting

IEG Consulting leads the way in sponsorship solutions. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP's GroupM, IEG, LLC is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).


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Will DeGirolamo
P: 646.532.5942
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Mike Maggini

P: 312.725.5133


IEG Announces Keynote Speakers



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