Saturday, February 23rd, 2013

Sensis, the Yellow pages arm of Telstra has agreed to purchase Truelocal the former business directory division of News Limited. This deal is subject to ACCC approval.
(Refer to this article in the Financial Review,

Whilst this will certainly boost Sensis it was disappointing to say the least that within days Sensis announced they would be cutting around 700 jobs in Australia.
(Refer to this article in The Australian

There appears to be no regard for local employment from a company making extremely large profits in the Australian economy and taking subscriptions from Australian business owners.

Today, Stephen Prideaux the CEO of Miiy Pty Ltd announced that his company is about to launch a new Australian Business Directory System MiiyLocal. MiiyLocal is an up to the minute Business Directory Service offering savings coupons and comprises the very best aspects of leading applications like TrueLocal, The Yellow Pages, Yelp, Foursquare etc. and roll them all into one easy to use site that also has an Android and iPhone App.
Mr Prideaux said “The site aims to help users find MiiyLocal Pub, Chemist, Florist, Bottle Shop, Doctor, Pizza Shop, Video, allows stores to push vouchers, deals and coupons to prospective purchasers. Consumers can check in, update their social networks when they use vouchers and write reviews on the business. In fact every business can have their own mini website within the system featuring the brands they sell, the services they provide, trading hours, photographs and much, much more, all from less than $1 per day.”

Mr Prideaux further stated the support of Australian Business owners and consumers would ensure the success of a local IT business by supporting MiiyLocal in the market place and also offered to find positions for some of the retrenched Sensis staff within the new business based in Carlton. Mr Prideaux said “we will be in a position to provide permanent jobs for around 20-30 people in the coming months as the MiiyLocal Directory is launched and whilst that doesn’t satisfy the complete job loss at Sensis we are looking forward to assisting in some way”

MiiyLocal is in the early stages of launch and business owners can register their details at whilst consumers can download the MiiyLocal App from their App Store or Google Play. Support for a genuine Australian start up is in your hands.


Miiy Group, Sensis, Webfx2 Digital, Truelocal



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