Thursday, February 21st, 2013
The wait is over for fashion-lovers Down Under, as online women’s clothing retailer Missguided has now officially launched in Australia.

In the UK, the brand has rapidly established itself as a reputable and reliable company that is able to compete with some of the biggest names in online fashion retail, offering all the latest trends at unbeatable prices. Missguided’s impressive potential for growth is undeniable and the brand recorded an average month on month sales increase of +20% and a 2012 sales increase of +260% on the previous year.

British brand Missguided was established in 2009 and believes fashion is a right, not a luxury, which is why its prices are affordable for everyone. The brand has grown into a leader within the UK online fast fashion sector and offers its customers clothing, footwear, handbags and jewellery, all of which can be purchased from an intuitive, editorial-style website.

Missguided also has an extensive online presence across social media, ensuring customers can reach the brand with ease and convenience. It has over 370,000 likes on Facebook, 50,000 Twitter followers and 22,000 fans on Instagram, where it regularly posts directional, fashion-forward images and style inspiration for consumers. In 2012, the brand developed its presence on Pinterest, Tumblr and YouTube, allowing it to engage with its audience of 16-35 year olds with unique editorial content, fashion tips, celebrity-inspired looks and exciting competitions.

The team is led by founder and chief executive Nitin Passi and is made up of lively individuals whose diverse personalities and unique outlooks on life come together to make Missguided the forward-thinking, fun and vibrant brand for which it has become so well known. A Star Trek expert photographer, an established media-acclaimed fashion blogger and an ex-professional drummer who quit the rock and roll world to become the digital designer for the company are just a few of the team members.

With its expansion into the Australian market, Missguided Australia is able to bring its unique blend of fast fashion, fantastic low prices and great branding to strengthen and grow the company even further.

Relevant Links:

Contact Profile

Missguided Australia

More About Missguided:

Missguided are one of the fastest growing online retailers of affordable women’s clothing, from beautiful Missguided little black dresses and shorts to brogues, women’s jeans and tops and so much more! Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women's clothing for every single occasion.
P: +612 8399 3599


Missguided Australia, women's jeans, Missguided little black dresses



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