Monday, February 18th, 2013

New Agency to focus on adding REAL value for clients

BlueArc Group has announced the launch of ArdentDigital, a new full-service digital agency created in response to client feedback and market demands. With offices in Sydney, Melbourne and Shanghai, ArdentDigital opens its doors with a client portfolio including: Virgin Mobile Australia, Westpac, Colliers International and Freedom Furniture.

Building on BlueArc Group’s strong reputation of client service excellence, ArdentDigital has invested in new talent to provide an expanded service offering to complement its proven technical capabilities. ArdentDigital will offer a broader range of strategic and creatively led services including Design, UX, Mobile, Video, Content Marketing and Campaigns.

The ArdentDigital leadership team includes Scott Porter, Group CEO; Ben Eames, Commercial Director and Joe Smith, Creative Director.

Ben Eames, Commercial Director, ArdentDigital, said: “Our vision is to be Australia’s leading full-service digital agency. With our outstanding team, exceptional client service and collaborative approach, together with our expert knowledge of the digital industry, we believe that we are ideally placed to achieve this vision.

“ArdentDigital is committed to helping our clients make better decisions around their digital investments – not only from a technology perspective, but also in the way that they engage with their customers across the web. The reality is, marketing has never been more complex and digital is a constantly evolving and challenging environment. Customer engagement has become truly end to end, and so the capabilities we provide across creative, strategy and technology will make it easier for our clients to achieve their digital goals.”

Joe Smith, Creative Director, ArdentDigital, said: “As our name suggests, we are passionate about creating and delivering exceptional digital experiences; multichannel, interactive or transactional. At the core of everything we do is a firm commitment to listening to our clients in order to fully understand their business and marketing objectives, and to inspire, challenge and excite our clients, helping them to define and realise their digital vision.”

The Group’s other agency, BlueArc, will continue to offer its broad range of digital technology services with a focus on Web Content Management, eCommerce and Mobile solutions to the Australian market.


Contact Profile

ArdentDigital - a BlueArc Group company

ArdentDigital is a full-service digital agency, with offices in Sydney, Melbourne and Shanghai.

Working closely with its clients, ArdentDigital creates digital destinations that inspire brand leadership and deliver engaging customer experiences.

To complement its proven technical capabilities in web, ecommerce and content management, ArdentDigital offers a range of strategic and creatively led services including Design, UX, Mobile, Video, Content Marketing and Campaign development.

ArdentDigital is a team of passionate, collaborative, specialists: designers, strategists, UX experts, solution architects, developers, data analysts, testers, storytellers, inventors, account directors and project managers – all equally committed to achieving success for their clients.

ArdentDigital is a trusted partner to a portfolio of national and multinational clients including: Virgin Mobile Australia; Westpac; Colliers International Goodman Property; and Freedom Furniture.


For further information or to arrange an interview, please contact:

Katy Denis

ArdentDigital PR Manager

Ph: 0414 388 879

E: [email protected]

Leanne Ferris

BlueArc Group

Ph: + 61 2 9467 2500

Email: [email protected]


Katy Denis
P: 0414388879

Leanne Ferris

P: + 61 2 9467 2500


BlueArc Group



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