Monday, February 1st, 2010
Gift & Homewares Australia (GHA) has today announced a very special promotion for current and potential exhibitors at the 2010 Home & Giving July Fair.

Following the success of the inaugural July Fair in 2009, GHA is keen to encourage businesses to make the jump to July, to take advantage of the earlier timing and gain a competitive edge as they fight to win back business in the wake of the global financial crisis.

GHA Chief Executive, Alby Taylor, said that the July Fair offers exhibitors an opportunity to meet new, quality and ready-to-buy retailers and to get back in the game before the Christmas rush.

“GHA acknowledges that the tribulations of the past 18 months have left many businesses struggling to find their feet. We are here to help and by offering exhibitors a special one-off discount on space at our July Fair, we are giving them a chance to get back in the game and write some solid business,” Taylor said.

The special promotion offers exhibitors 20 per cent off all square metre rates when booked before March 31 2010. Exhibitors already booked for the July Fair will automatically receive the discount.

“We want to offer the industry a boost to kick off the new financial year, to shake off the doom and gloom and get their products to the people. The July Fair is the perfect opportunity to meet new customers, showcase your new season stock and get ahead of your competitors,” Taylor said.

The July Fair is Sydney’s only gift and homewares trade fair in July and was repositioned from the later September timing to accommodate earlier retail buying cycles. Positive feedback garnered from both suppliers and retailers at the 2009 launch of the July Fair, proved the timing to be spot on.

Canadian company Pottery Lane, who exhibited at the inaugural July fair in 2009, said the July positioning is spot on and mimics the timing of major international gift fairs.

“The timing of the fair makes perfect sense as retailers tend to be getting really busy in September and may not be able to find the time to make it to the September fair. July is the optimal time for Christmas purchasing and is supported by the positioning of the huge international gift fairs,” said Josee Tom, Pottery Lane.

Dianne Guerriau, buyer for Cargo Store in Coogee said that the July positioning is necessary to keep up new stock and maintain customer interest.

“I am very happy to attend the July Fair. The last trade fair, being February, and the next being August, is too long a period of time to source new stock. We are on sale in June and then need new stock to arrive in store from early July. I sincerely hope that more wholesalers realise that a much faster turnaround is what is needed in the gift and homewares industry in order to keep the customer interested,” she said.

GHA encourages industry to shake of the shadow of the GFC, to jump to July and experience for themselves the benefits of getting new stock in front of buyers in good time for Christmas purchasing.
“This special July Fair promotion is just one of the many ways that GHA is injecting new life into the gift and homewares industry. We are paving the way for a stronger, savvier and more lucrative industry and we want you to share the journey with us,” Taylor said.

Interested parties should contact the trade fair team on 02 9763 3222 to discuss the best option for their business.

Media Enquiries:
02 9360 6166
Mary-Jane Morse Sarah Hawthorn
0428 254 316 0410 633 390
[email protected] [email protected]

Gift & Homewares Australia (GHA) is the leading industry body representing the gift and homewares industry in Australia with origins dating back to 1977. Based in Homebush, Sydney, the ‘not-for-profit’ organisation is dedicated to serving its membership base through the provision of discounted industry services, commercial and political lobbying and three annual ‘Home & Giving’ exhibitions held in Sydney and Melbourne. Further information:

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Gift & Homewares Australia (GHA)

Gift & Homewares Australia (GHA) is the leading industry body representing the gift and homewares industry in Australia with origins dating back to 1977. Based in Homebush, Sydney, the ‘not-for-profit’ organisation is dedicated to serving its membership b
Mary-Jane Morse
P: 0293606166


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