Friday, February 8th, 2013
For immediate release 8/2/2013

In an Australian retail first, lifestyle brand Sportscraft, has launched a new ecommerce web platform - Demandware. Sportscraft will be the first Australian retailer to operate the program, which currently powers e-commerce trade for international brands such as Nine West, Marks & Spencer, Diane Von Furstenberg, and Barneys New York.

The leading on-demand ecommerce platform combines the functionality, flexibility and customisation capabilities of an in-house application with the operation benefits of an on-demand model. It will provide major improvements to solidify a true omni-channel service for Sportscraft customers that uses integrated technology to link the ecommerce site and Sportscraft’s stores.

“We wanted to achieve a truly seamless experience for our customers between traditional bricks and mortar and online, and we are looking forward to the additional functionality that we can now provide,” commented Daniel Bracken, Chief Executive of Apparel Group, parent company of Sportscraft.

New features include:

  • I Want It Now’ – which provides same day and twilight deliveries for Sydney orders, provided in conjunction with Mail Call Couriers
  • Stock Transparency and In-Store Availabilities – customers can check the stock levels for each style in freestanding retail stores
  • Search Analytics – customers can search product by size, colour and price for desired pieces

Demandware first introduced its innovative enterprise-class cloud commerce platform in 2004, and continues to set the standard for multichannel commerce solutions. Demandware currently powers digital commerce for more than 125 retailers across more than 500 sites around the world.

The new website can be found at

Contact Profile


Sportscraft, founded in 1914, is one of Australia’s most trusted fashion and lifestyle brands, renowned for outstanding quality and consistent fit. It provides inspiration to the Australian man and woman with a range of clothing and accessories that epitomize authentic Australian style. For more information visit
Stephanie Maule
P: 02 8306 3743


sportscraft, womens fashion



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