Wednesday, January 30th, 2013
Baristador Coffee in Adelaide will become the first coffee bean retailer to offer group roasting to Australian espresso lovers, says Steve Davis, Co-Founder and Espresso Evangelist at Baristador Coffee.

The new model involves staging a set number of roasting days per year and group processing specific orders at that time so that customers have enough coffee to last until the next roasting day. The deadline for the first roasting batch of 2013 is Saturday, February 2, at noon CDST.

‘There are two things I dislike about the coffee industry, waste and stale coffee,’ says Mr Davis.

‘In the past, we’ve wasted some coffee because we are sticklers for freshness, whereas the larger commercial coffee brands just place longer best before dates on their products and sell staler coffee to the market.

‘Neither approach is perfect, so that’s why we’re embracing two healthy consumer trends known as Presumers and Custowners, where consumers are involved more intimately in our business and are really in charge of our operational decisions.

‘The website now features a countdown clock for the next group roasting. All orders are held until that deadline and then processed together, saving money and coffee.

‘We have scheduled six roasting dates this year, in the first weeks of February, April, June, August, October and December. This means customers only need to order enough coffee for eight weeks at a time, which is very close to our typical ordering cycle on the site.

‘If customers embrace this new level of operational transparency, they will benefit in the hip pocket due to the new model allowing for zero waste and no holding stock. Prices have already been lowered.

‘It’s the classic win-win-win – Baristador has less waste and overhead, consumers save money, and the environment is spared unnecessary landfill,’ he says.

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Baristador Coffee

Baristador Coffee is an online coffee service for lovers of fine, espresso coffee beans and blends, who want or need to reduce their caffeine intake while still enjoying full-flavoured, top-shelf coffee.

The idea for Baristador Coffee was planted when I was advised to reduce my caffeine consumption back in 2005. I was shocked and was planning to ignore the advice because the thought of drinking decaf coffee for the rest of my life was nauseating. That was, until I did intensive research, tasting and blending, to find a way of keeping the richness of a double roast while losing some of the caffeine payload.

The three main blends offered by Baristador Coffee are:

• The Benchmark Blend B70 (30 per cent less caffeine than standard espresso blends)
• The Benchmark Blend B30 (70 per cent less caffeine)
• The Benchmark Blend B01 (my organic, Swiss Water Method-processed, “decaf” blend, which has as close to no caffeine as I can claim)

The range now retails for $13.25 per pack with three “grinds” available – espresso, plunger, and whole beans.

Steve Davis, Co-Founder and Espresso Evangelist
P: 0403022077


Coffee, Baristador, Coffee Business, Coffee Roasting, Adelaide, Business Model



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