Thursday, January 24th, 2013 has redesigned the traditional sports betting experience and mashed it together with a social competition focus to meet the demands of today’s savvy web users. Favourit lets users compete against each other, copy expert’s opinions and betting tips whilst making the sports betting experience simpler, more content and media driven. Favourit also offers users access to live stats, scores, social data, trends and experts insights on a massive range of sports including AFL, NRL, Tennis and NBA.

Favourit launched its social gaming experience in August 2012 to the Australian market on web, mobile and tablet, bringing together an unparalleled live sports experience. Led by entrepreneurial Melbourne-based brothers, Josh and Toby Simmons, Favourit has quickly attracted international attention and growth in the “second screen” applications for sports with a unique focus on gamification.

“Luxbet, a part of the Tabcorp Group, has quickly moved into the social space in giving customers the best experience across multiple channels. We’re excited to have them join Favourit’s offering to Australian users, letting Luxbet customers compete or copy the experts” said Toby Simmons, CEO of Favourit Global.

“Since launch, Favourit has taken off and social channels are buzzing. Customer feedback is incredibly positive, with users who are both sports bettors wanting to copy others betting tips and take on experts to the new social gamer who just wants to participate virtually for prizes and respect. This is a first in user experience and product offering for betting customers and sports fans worldwide.”

Luxbet General Manager, Andrew Vouris, added “As a progressive brand, we are constantly looking at opportunities to expand and improve on how our members are able to interact with the Luxbet product. Since day one we have been extremely impressed with the Favourit concept. The execution of this has resulted in a world class user experience and a social platform with innovative features that can only be of benefit to the Luxbet user.”

Further information can be found at:


File Library

Contact Profile

Favourit is the smartest online social sports and betting network that allows users to compete or copy experts on the biggest sporting events worldwide.

Favourit gives users access via web, mobile and tablet to live scores, data and trends, as well as expert insight, betting markets and social gaming on the world’s largest array of sports, music and entertainment events.
Toby Simmons
P: + 61 3 9682 9561

Keywords, sports betting, luxbet, tabcorp, sports apps



More Formats

View QR Code