Wednesday, January 9th, 2013

Apia, the leading insurance provider for over 50s, is urging people to consider helping older neighbours, relatives and community members prepare for bushfires in light of the ongoing extreme weather conditions.

“The authorities are warning to prepare your home if you live in bushfire prone areas, but this can be a physically challenging task. We ask all Australians to think about helping out older members of the community with some of the more physically challenging tasks needed to prepare for bushfires,” said David Skapinker, Apia spokesperson.

“We also know that Australian’s aged 55 and over are more likely to live in bushfire prone areas than any other age demographic.1

“Just popping round to check an older person is OK would be a relief for many, particularly as the time to decide to evacuate or stay comes closer,” Mr Skapinker commented.

Personal safety should always be the number one priority when preparing for a bushfire, however Apia has prepared some basic fire safety tips:

· Keep the gutters, yard and surrounding areas of your home clear of tree branches, foliage, woodpiles, paper, boxes, crates and flammable chemicals.

· Ensure you have an extender hose long enough to reach every part of your home should you decide to stay to fight a fire.

· Check electrical and gas devices around the home for faults

· Keep an eye out for elderly or less-able neighbours who may require help.

· Store flammable liquids away from your home.

· Call Apia on 13 50 50 to ensure you have adequate levels of insurance coverage.

Mr Skapinker added, “Apia’s priority is to meet the immediate needs of our customers that may already have been affected by bushfires, but we have claims staff across the country ready to move in to areas affected by fires should needs be.”

People concerned about bushfires threatening their homes should contact their insurers to ensure their policies are up to date and provide an appropriate level of cover.

“Should the worst happen, insurance can help provide peace of mind. At this time of year, a lot of us have received Christmas presents, so as well as checking that your policy is current and provides appropriate coverage, we recommend updating your policy with any new purchases or presents,” Mr Skapinker suggested.

- Ends -

For further information and to arrange interviews, please contact:

David Skapinker
Senior Communications Advisor, Apia
T: 02 8121 1404
M: 0467 801 922
E: [email protected]

1Newspoll Market & Social Research conducted an independent internet survey on behalf of GIO Insurance of 3,121 people, 18 years of age and older, across all states and territories in 2012. Collected data has been weighted in line with current ABS population demographics to ensure any extrapolation of results is representative of age sex and area.

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Apia is a specialist insurance provider for people aged over 50. Providing a wide range of home and contents, car, caravan, motor home, boat and life insurance solutions tailored to the over 50s life stage, Apia serves almost 700,000 policy holders around Australia. Apia is Australian Pensioners Insurance Agency Pty Ltd ABN 14 099 650 996, an authorised representative of Australian Alliance Insurance Company Ltd ABN 11 006 471 709. For more information on Apia visit
David Skapinker
P: 02 8121 1404


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