Friday, January 4th, 2013
The Australian Web Industry Association (AWIA) is inviting the web industry to openly discuss outsourcing at its national conference, Edge of the Web.

Matt Barrie, founder of, one of the world’s biggest outsourcing companies, will keynote and several web developers will share their business models and outsourcing experiences. An interactive session will then solicit input from all attendees.

AWIA Chair Bret Treasure says outsourcing is a threat to Australian companies that needs to be addressed, but it also offers many significant opportunities. “We know that outsourcing a whole project creates major issues but we also know that companies who selectively recruit talent overseas are securing large cost advantages. We’ll be talking about how to manage the process.

For many companies, the combination of outsourcing and strategy will make them internationally competitive. And of course, outsourcing is not just about cost-cutting; it brings together talent from all over the planet.“

The conference will also table strategies for those who don’t plan to outsource. If they’re not competing on price, how can people create a strong market offering? Speakers will explain how to measure social media ROI, how to leverage APIs, how to gain advantage with security, SEO and design and how to price their services.

Will Donovan will lead delegates in a design-thinking session to chart a roadmap for the Australian web industry.

“It’s time we got together as a group and worked out where we’re heading. We want Australian web industry thought leaders to step up. We’ll provide some provocative keynotes then let people brainstorm a future that didn’t exist in 2012. I think those who attend Edge of the Web will profoundly affect the future of our industry.“ - Treasure

The conference aims for a balance between business, technical and design. It will also have a strong ethics dimension, as the Association will by then have launched its Widelines initiative, constructed to help businesses find ethical and professional web developers and designers.

Contact Profile

The Australian Web Industry Association

Edge of the Web
This is the third Edge of the Web conference. It will be held at the Pan Pacific Hotel in Perth on March 14 and 15, 2013.

The Australian Web Industry Association aims to educate the public about the industry and help members with professional development. It does this through Port80 networking events, the Edge of the Web Conference and the Australian Web Awards, which recognise excellence in web development and design across the country. AWIA represents over 600 companies and freelancers. It recently merged with the Web Industry Professionals Association, creating a single representative body for the Australian web industry.

Bret Treasure
P: 040 990 8133


Outsourcing, Australian Web Industry Association, Edge of the Web



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