Wednesday, January 20th, 2010
With 7.4 million Australian adults classified as overweight or obese and those figures expected to increase by 50 per cent within five years*, the National Fat-Loss-a-Thon is a necessity for our nation’s health and wellbeing.

Obesity raises an individual’s chance of developing heart disease and diabetes or having a stroke, with Australian Diabetes estimating the financial cost of type 2 diabetes alone as $10.3 billion.

To help build a healthier and fitter country, the inaugural National Fat-Loss-a-Thon was set up by Sonja Falvo from Real Body Enterprises in Brisbane to help 4,000 Australians lose 24,000 kilos and raise $250,000 for The Sports Rewards Foundation between 1 January and 17 May, 2010.

Each participant in The National Fat-Loss-A-Thon will take part in a 12-week online program developed by Real Body Enterprises, with the chance to win more than $13,000 in cash and prizes.

The event is aimed at improving overall health and wellbeing, assisting in weight loss and providing simple and effective lifestyle changes, Ms Falvo explained.

“The National Fat-Loss-A-Thon will help to raise awareness of the importance of physical activity and healthy lifestyle habits for the prevention of obesity, type II diabetes and heart disease,” Ms Falvo said.

“Next week is Healthy Weight Week (24-31 January) so it’s the perfect time for participants to join the Fat-Loss-a-Thon with some friends or business colleagues and put their health first.

“We aim to raise $250,000 for charity and improve the overall health and fitness of participants joining the 12-week health initiative,” she said.

Registration for the National Fat-Loss-A-Thon began on 1 January 2010 and entries remain open until 28 February, 2010. Participants will receive online access to information and guidelines on how to follow the 12-week Real Body Program, including recipes, meal plans and exercise programs. Ms Falvo wrote the program after two years of research and through her work with three nutritionists.

Entry is confirmed with a $10 donation to the Sports Rewards Foundation and each participant’s 12-week program must be completed by 17 May, 2010. Winners are judged 50 per cent on their physical results (from their before and after photos) and 50 per cent on personal questionnaire answers.

Prizes will be presented at a Gala Awards Dinner on Saturday, 19 June 2010, and The Sports Rewards Foundation will also be presented with the fundraising cheque at this event.

The National Fat-Loss-a-Thon is supported by the following sponsors:

Real Body Enterprises
PB Sports
Swish Events
Strawberry Communications
Blooms Health
Hound Dog Graphics
Balanced Magazine

For more information visit and

* Australian Bureau of Statistics: Overweight and Obesity in Adults Australia 2004-2005, Catalogue 4719.0


For further information, images or interviews please contact:
Johanna Baker-Dowdell
Strawberry Communications
P: 0423 969 661
E: [email protected]

Sonja Falvo
Real Body Enterprises
P: (07) 3392 0770
E: [email protected]


Contact Profile

Real Body Enterprises Pty Ltd

• Real Body Enterprises aims to deliver a sensible, realistic approach to healthy eating and lifestyle to provide long-term fat loss, increased self-esteem and quality of life
• Real Body Enterprises wants to reduce the global epidemic of obesity in children and adults through education, support and a program that is designed to deliver results to every person, every time
• Real Body Enterprises CEO Sonja Falvo is an author of two bestselling books, keynote speaker and has a strong passion for helping people to improve their long-term health, wellbeing and self-esteem
• Sonja Falvo was also Director of What Women Want Personal Training in Brisbane and National Fitness Manager for Fitness First in the UK
• Real Body Enterprises: Level 16/120 Edward St, Brisbane, (07) 3392 0770 or [email protected]

Sonja Falvo
P: 07 3392 0770
M: 0424 506 902

The Sports Rewards Foundation

• The Sports Rewards Foundation is a not-for-profit entity
• It was established to remove barriers to entry for children involved in physical activity and organised sport (to combat the childhood obesity epidemic) as well as to actively promote physical activity and organised sports to children and teens
• The Sports Rewards Foundation aims to raise awareness of the importance of physical activity for better health in children and donate more than $2 million per year to grass roots sports.
• Visit and click on Foundation for more information.



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