Saturday, September 14th, 2013

Fewer New Zealanders believe crime is a growing problem, Roy Morgan’s latest State of the Nation report shows.

While the majority (59.2%) of New Zealanders aged 14+ still report that ‘crime is a growing problem in my community’, the number has dropped for the fourth consecutive year.

The proportion who feels ‘less safe than I used to’ has also fallen, down from nearly one in two a decade ago to just over one in three today.

Only 2% believe ‘Crime/Law & Order’ is the major issue facing New Zealand.

Concern with Security

Base: New Zealand Population 14+  Source: Roy Morgan Research; 12 month moving average.

Crime statistics released by New Zealand Police in October show there has been a 10% reduction in recorded crime rates over the last three years.

The crime rate per head of population is now at its lowest level since the introduction of electronic records, police said.

However the research shows that levels of vigilance have remained high over the past 10 years. Around two-thirds of respondents say they are ’security conscious’.

Roy Morgan Research’s State of the Nation report examines long-term changes and trends in our attitudes toward society, technology, the economy, politics and the environment based on around 120,000 interviews. These are just a few of the thousands of revealing findings.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Despite the decline in crime rates, the majority of New Zealanders still believe that crime is a growing problem.

“If crime continues to decrease, however, we may see the proportion of people who believe crime is growing become the minority within two or three years.”

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


Fewer New Zealanders believe crime is a growing problem



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