Friday, December 14th, 2012
Launches new venture 'Kogan Mobile' with the best mobile phone caps Australia has ever seen

Melbourne, Australia, 13 December 2012 - Australians were today given a reason to celebrate as online electronics retailer entered the mobile service space with the launch of Kogan Mobile, offering the best deals on mobile services ever offered in the country.

At a glance, Kogan Mobile is offering at launch -

Kogan Mobile is the first Australian mobile provider to use part of Telstra’s Mobile Network for prepaid mobile services. CEO and Founder, Ruslan Kogan, said Australians have been paying way too much for too long, and said Kogan Mobile is now changing this.

“It’s a disgrace that current providers have been able to get away with astronomical charges, network issues, poor customer service, frustrating excuses and deliberately misleading pricing structures designed to trip customers up,” Mr Kogan said.

“Millions of Australians rack up unexpected excess usage charges, with the average ‘bill shock’ now standing at about $30 bucks per bill!

“No one likes to pay more than they expected, and no one likes to get ripped-off, so we’re putting a stop to it,” he said.

“From today, Australians can choose to say goodbye to excess usage charges and will be guaranteed to get what they pay for. No more running out of credit mid-month, no more complicated fine print tricking you into paying more - just $29 per month for unlimited standard calls and text and 6GB of data, or even cheaper if you sign up for a full year!”

At a time when the big telcos are slashing their data allowance, Mr Kogan said Kogan Mobile had gone the other way, providing a generous 6GB of data per month on all unlimited access plans.

“Web access is increasingly important for Australians, and mobile data is getting chewed up faster and faster. We want Australians to enjoy surfing the net on their mobile without having to worry about how much data they’re using.

“We’ve designed a simple app for iOS and Android where anyone can easily check their usage, extend their access plan and manage their accounts.”

Kogan Executive Director, David Shafer, said he expected the news would come as welcome relief for the millions of Australians who have been forced to endure less than satisfactory phone services.

“Australian mobile phone plans have been among the most confusing in the world. In the rest of the world, customers pay for minutes used or days of service. In Australia, we’re given slogans like, $49 for $500 worth of calls. These are empty slogans that don’t mean anything and are specifically designed to baffle and bewilder the Australian public. At Kogan, we like to make things simple - unlimited plans, no lock-in contracts, using part of Telstra’s Mobile Network,” Mr Shafer said.

“Kogan Mobile is proud to be the first Australian mobile provider to use part of Telstra’s Mobile Network for prepaid mobile services. We are equally proud to have developed a line of products that will rescue millions of Australians from the confusion and complexity of the Australian mobile industry.”

Kogan Mobile Pre-Paid Plans are available from today:

Technical information about Kogan Mobile:
  • Kogan Mobile is the first Australian mobile provider to use parts of Telstra’s Mobile Network for prepaid mobile services.
  • Kogan Mobile provides a 3G coverage footprint of 97% of the Australian Population covering more than 960,000 square kilometres
  • Kogan Mobile has a typical download speed of 550kbps-3Mbps and upload speed of 300kbps-1Mbps (peak network download speed of 7.2Mbps). Kogan Mobile supports these typical download speeds across the entire Kogan Mobile 3G coverage footprint, not just selected metropolitan areas
  • Kogan Mobile has extensive breadth and depth of coverage and support by a quality network
  • Kogan Mobile is underpinned by over 6,600 3G 850MHz sites

Contact Profile

Kogan is a designer, manufacturer and retailer of consumer electronics. Kogan's streamlined business model allows us to bring the latest and best consumer electronics and home appliances direct to the door of smart shoppers through and We engage our customers through our blog, Facebook and Twitter, and release new products based on the feedback we receive. We believe there is always a better way to create and deliver the technology people want. We think technology can make the world a better place, and we want it more affordable for all.

Kogan has received many awards for success in Australian and International markets including:
  • BRW Fast 100 - 2010, 2011, 2012
  • BRW Young Rich List - 2009, 2010, 2011, 2012
  • BRW Fast Starters - 2009, 2010
  • Australian Retail Association 2010 Retail Innovator of the Year
  • Virgin Australia Top Guns in Tech 2011
  • T3 magazine most influential people in technology
  • The Age Top 100 most influential people in Melbourne
  • Anthill Top 30 Under 30 Entrepreneurs
  • My Business 2010 Best Young Gun in Business
  • Ernst & Young Entrepreneur of the Year, Young Category, Southern Region

Marija Bijelic
P: 0432 799 680


Kogan Mobile



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