Thursday, December 13th, 2012
IHD has changed its name to AgLink.

General manager Bill Dowdle announced the change at the group’s 2012 annual industry dinner at the Melbourne Cricket Ground, in front of 150 members and suppliers.

“The AgLink name represents who we are, and the tag line supporting our new brand is ‘linking professionals in agribusiness’,” Mr Dowdle said.

He said the change took “considerable contemplation”, with its 23 shareholders deciding the group’s direction.

He listed several reasons for the change, including members not using “IHD”, it was supplier focused, did not mean much to farmers and the acronym caused confusion from the historic name of Independent Horticultural Distributors in non-horticulture markets.

“Our core segments revolve around ag chem, fertiliser, seed, animal health and general merchandise — which the AgLink name reflects.

“AgLink also provides a positive opportunity to co-brand, allowing members to use the group’s strength at the retail level and with areas such as R&D and trials, along with recruitment, as we continue building relationships with tertiary agricultural institutions.

“The AgLink brand also complements our existing ‘link group’ supplier-engagement platforms.”

Members roundly supported Mr Dowdle’s comments and the shareholders’ decision.

Farmer John’s GM, Greg Schubert, of Nuriootpa, SA, said, “AgLink will continue a history of focused, high-level service to Australian primary producers. The new branding will provide each of the AgLink members an opportunity to promote the collective strength of the group to clients, suppliers and staff, without compromising our own individual identities.”

David Ryan, agriculture manager at Richardsons Hardware & Agriculture, Armidale, NSW, said, “We have always known IHD was a great organisation, but the name was difficult to explain. Now with the AgLink name, we can see a brand developing that can convey the organisation’s values to customers, suppliers and our own staff.”

Serve-Ag (Tas) chief executive and AgLink director Ian Scutt, said, “The name change allows us to promote AgLink, along with our own brand, to not only our clients and suppliers, but to institutions where many of our graduates are sourced from.”

AgLink director David Gray, MD of David Gray & Co., O’Connor, WA, said, “I believe that the brand AgLink will deliver a meaningful and consistent brand across our membership, and this will provide long-term benefits that will assist with recruitment, supplier recognition and a greater national profile for the group.”

Ashley Miller, business manager of operations at Western AG Supplies, Derrinallum, Vic, said, “This new brand will enable us to better market ourselves as leaders in technology to both potential employees and new clients. I also think the new name reflects the strength of unity between individual AgLink members.”

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AgLink (formerly IHD)

The AgLink group is one of the largest agricultural chemical distributors in Australia and has a significant presence in the fertiliser, seed and animal health markets. AgLink consists of 23 shareholding members, with more than 190 distribution outlets Australia wide, 300+ agronomic staff and purchases in excess of $1 billion annually. AgLink is owned by members and governed by a board representative of the membership. AgLink is the trading name for IHD Pty Ltd, which was formed 26 years ago by existing members Serve-Ag Pty Ltd, IK Caldwell and EE Muir & Sons.
Bill Dowdle, General Manager, AgLink
P: 03 8545 8777


AgLink, IHD, Aglink, AGlink, rural reseller, rural store, independent rural store



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