Friday, November 30th, 2012

SYDNEY, AUSTRALIA -- (Marketwire) -- Vision Critical and leading Australian telecommunications and information services company, Telstra are teaming up to present a new webinar that demonstrates the multi-functionality of Vision Critical community panels. This webinar, the "Telstra T-Hub® Product Trial Story", shares Telstra's experiences of leveraging a community panel for more than just surveys but also for running efficient product trials.

The T-Hub is a unique Telstra product that was initially launched in 2010. Following an overhaul of the product in 2012, Telstra enlisted the help of Vision Critical to trial the new product ahead of market launch on Telstra's online community panel, My Telstra Experience. The trial proved immensely successful, as customer insights were used to directly shape product development of the T-Hub 2 and, ultimately, save Telstra time and money.

This case study webinar will be presented by Patrick Flanagan, General Manager - Devices, Telstra together with Christina Hofmann, Account Manager - Vision Critical/NZ.

In this webinar, Flanagan and Hofmann will discuss:

--  How product trials via an online community panel can successfully drive product development
--  How to manage the different phases of the trial
--  How to maintain continuous customer engagement throughout  
 --  How to maintain continuous customer engagement throughout  
This live webinar will be held on December 12th at 11:30AM AEDT (Sydney). Register for this webinar

T-Hub® 2 is a registered trademark of Telstra Corporation Limited

Contact Profile

Vision Critical

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical.

Thao Ngo
P: 604-629-9387
M: -


Australian telecommunications and information services company,



More Formats

View QR Code