Wednesday, January 6th, 2010
San Francisco, CA -- G’Day USA, 6 January 2010:  Australia Week 2010 ( today announced its judging panel and keynote speakers for the fourth annual Innovation Shoot Out, a unique event that promotes Australian innovation by showcasing the country’s most pioneering technology companies.

During the event, which will take place on January 20, 2010 at Microsoft’s Mountain View, Calif. campus, representatives from Microsoft, leading VC and technology law firms and prominent industry analysts will provide the contestants with valuable feedback and advice regarding their potential for success in the U.S. marketplace.

Dan’l Lewin, Corporate Vice President, Strategic and Emerging Business Development at Microsoft, will provide the opening keynote address. Lewin is responsible for Microsoft's global relationships with startups and venture capitalists, and he has also helped accelerate startup success in more than 60 countries through Microsoft’s Startup Accelerator Program, BizSpark Program and the Microsoft Innovation Center Program.

Mark Anderson, CEO of Strategic News Service, will provide the closing keynote. In addition to creating the Future in Review (FiRe) Conference, Anderson is best known for his accurate forecasts of important technology market shifts. In addition to providing the closing comments, Anderson will serve as chair of the distinguished panel of judges, which include:
  • Deborah Magid, Director, Software Strategy, IBM Venture Capital Group;
  • Allison Leopold Tilley, Partner, Pillsbury; and
  • Chris Shipley, Chairman & CEO of Guidewire Group and former Executive Producer of the DEMO Conference
"We’re thrilled to have the support of these industry leaders, and we believe that their participation in the Innovation Shoot Out speaks directly to the strength, value and prominence of Australian innovation," said Nigel Warren, Australian Consul General to San Francisco. "We look forward to hearing their unique perspectives during the event later this month."

Now in its seventh consecutive year, G’Day USA: Australia Week promotes Australian culture, business, fashion and food through events across the United States. The Innovation Shoot Out offers Australian companies the chance to present their technologies to U.S.-based venture capitalists to show that they are ready for commercialization in the United States. This year, the presenting companies represent a wide variety of technology sectors, from green tech to business software and hardware:
  • Digisensory (, provider of an end-to-end security and surveillance solution that combines smart imaging devices with a Web-based, real-time distributed intelligence system
  • Intelliguard (, a provider of DDoS protection for online enterprises and Internet service providers
  • Mid-Comp International (, a supply chain management infrastructure provider
  • MultiTrode (, a specialist in lift station control and monitoring for water and wastewater facilities around the world
  • Solar Gem (, a creator of affordable off-grid energy based on clean solar technologies
  • Synengco (, a provider of technology that helps companies assess and reduce their greenhouse gas and other emissions
  • Zarloc (, provider of The ROSS System, a Web-based rostering and workforce management solution for Quick Service Restaurant (QSR) franchises
Those interested in attending the free, invitation-only event should contact Louis Matthews of Advance at [email protected] Members of the media wishing to secure tickets for the Innovation Shoot Out should contact Katie James of Nyhus Communications at 206-323-3733 or [email protected]

More information about the Innovation Shoot Out, including a full list of participating companies, and G’Day USA: Australia Week 2010 is available at

Contact Profile


G’Day USA: Australia Week 2010 is a promotion from January 9-22 that showcases all things Australian, including food and wine, travel, film, arts, culture, fashion, business and investment. The event is produced by the Department of Foreign Affairs and Trade, Qantas Airways, Tourism Australia and the Australian Trade Commission. Growing from its inception in 2004 and celebrating its seventh year of success, G’Day USA: Australia Week is now arguably the largest foreign country promotion held annually in the United States. For more information, visit

Katie James, Nyhus Communications
P: +1 206 323-3733


Microsoft, Strategic News Service, IBM Venture Capital Group, Pillsbury and Guidewire Group to participate in G’Day USA: Australia Week 2010 event.



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