Monday, November 26th, 2012

In what is believed to be a first for any hotel in Australia, The Terrace Hotel held a Social Media Sleepover, hash tagged #SocMedSleepover, bringing together a cross section of social media influencers to celebrate the opening of this iconic city landmark that has now been re-born.

Fifteen guests were invited to The Terrace Hotel to document their experience with a flurry of tweets, Facebook updates and Instagram images and by dinner the #SocMedSleepover was trending in Perth.

Guests included Brock Walter, fresh from the social media hub at Telethon, Margaret Wilson from the Australian Tourism Export Council, and Tourism Australia’s Social Media & Advocacy Manager, Jesse Desjardins, who flew in from Sydney just for the event.

With the help of social media strategist, John Cooke (@freocookster) and twitter enthusiast, Adam Barrell (@tweetperth), Marketing and Events Manager, Meg Coffey created a game of Cluedo which was played out in real-time. “We wanted to create more than just a dinner party – we needed something that would keep the public interested in following along on the evening. The idea of reviving the childhood game of Cluedo, which was played in a mansion, would work perfectly with our luxury hotel, bar and restaurant,” noted Meg.

“Accusations” were made throughout the night as the group travelled from the McAlpine Dining Room to the Sommelier’s Tasting Room, finally enjoying a pyjama party over desserts in the Premier Suite. Some very sore heads gathered for breakfast on the terrace for the final clue. The public was encouraged to follow the hashtag #SocMedSleepover on Twitter and were allowed to make three guesses for their chance to win an overnight stay.

Executive Chef, Shannon Wilson created a delicious feast with his slow cooked Linley Valley pork belly taking out the vote for best dish. Forest Hill and Bay of Fires wines complemented the meals perfectly.

“Social media is a core part of our vision and launch strategy, we can’t wait to share The Terrace Hotel with everyone.” Ms Coffey said. “There is no typical social media user anymore – they cover all aspects of life and age, and the guest list for the #SocMedSleepover reflected that.”

An experiment in social media, #SocMedSleepover was held Saturday 24 November and was the participants were the first guests to spend the night in the hotel.

#SocMedSleepover - Celebrate the launch of Perth's newest and finest luxury hotel



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An experiment in social media, #SocMedSleepover brought together a group of influential users to experience The Terrace Hotel through a game of Cluedo. A series of events based around a dinner party in the hotel occurred with “Accusations” made at key points. The general public was encouraged to follow along with the game to win their chance at a Big Sleep Package valued at over $2000.

Guest List


@freocookster – John Cooke – A leading social media strategist in Perth

@tweetperth – Adam Barrell – Founder of Tweetperth

@perthmunchkin – Carly Rossbach – Perth food blogger

@supercujo – Craig Taylor – Perth social media user

@richardgiles & @lu_lu – Richard and Luis Giles – Early adopters in Perth

@atecwa – Margaret Wilson – Australian Tourism Export Council

@brock_walter – Brock Walter – Perth trendsetter

@blondesuburbia – Kim – Perth fashion and lifestyle blogger

@kitta – Nikkita – Perth photographer

@thebumpiestpath – Julie Seet – Dedicated fan and “mommy blogger”

@ryannorthover – Ryan Northover – A leading social media strategist in Perth

@jessedee – Jesse Desjardins – Social Media & Advocacy Manager, Tourism Australia

@deadplayground – Paul Dunning - Tweet Perth Winner

Key Points

•The hashtag #SocMedSleepover trended in Perth in 18 minutes upon the release of the TweetPerth competition

•The hashtag #SocMedSleepover trended in Perth and Australia during the event on 24 November

•At its peak, @tcehotelperth and #SocMedSleepover reached 46,000 accounts with 97,000 impressions

•Between November 18th and 25th over 120,000 accounts were reached with 2.5M impressions.

•@leahjaclyn picked the correct combination and won “The Big Sleep Package” valued at over $2,000

Meg Coffey
P: +61 8 9214 4444

The Terrace Hotel

In the heart of the West End of Perth's CBD, set as the backdrop on a stunning sun dappled terrace, the historic Terrace Hotel is the quintessential destination for dining, accommodation, entertainment and style for the seasoned business traveller, discerning tourist or sophisticated city patron.





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