Friday, November 23rd, 2012

E-commerce startup 4Less has launched a first in Australia – a “Name Your Price” marketplace where the consumer sets the price.

Founded by chairman and owner Clive Mayhew, one of Australia’s first Internet entrepreneurs, 4Less aims to change how consumers buy and retailers sell online.

For 20 years, Mr Mayhew has been at the forefront of the IT sector, founding several technology companies and pioneering the growth of Internet based services in Asia. As the founding managing director of Netscape Asia, he led “the next big thing” in the early days of the Internet revolution in Australia.

"The success of Click Frenzy proves the appetite for online retailing, from both consumers and retailers,” Mr Mayhew says. 

The first 4Less retail marketplace will offer all things golf-related at

Mr Mayhew explains how Australia’s first Name Your Price online marketplace works:

“Firstly, you do your research for the golf product you want to buy. Check out your favourite online stores both here and overseas. Ask your mates. Buy the latest Golf Magazine. All the stuff you love to do...

“Then visit and search for the golf product you want to buy, which will be displayed with clear photos and product descriptions.

“Choose your options, then, based on the RRP, name your price for the product, not a silly price but an intelligent price based on your research.”

The Name Your Price offer is sent to multiple Australian based retailers who review the consumer’s request. Two retailers may match the offer and set their Buy4Less price based on this. Another retailer may decide on a higher price.

“Now you have created your very own online marketplace with multiple retailers competing to sell to you,” Mayhew says.

“You edit your Name Your Price offer, reducing it a further $10. One of the two retailers accepts this offer. Now you have to move quickly, as the text message tells you that this Buy4Less price is available for anyone to buy on the marketplace.

“It's first come, first served, and you will be competing with other consumers to buy at a great price. A true online retail marketplace has been created.”

Mr Mayhew says there are no auctions, no “buy it now” retail price, and no group buying.

“We just connect you to great bargains from local Australian based retailers wanting to sell at Your Price.”

To celebrate the launch of Australia’s first Name Your Price marketplace, Golf4Less is providing a free $20 Buy4Rewards shopping voucher for a limited time.

For further information, photos and interviews, please contact:

Clive Mayhew
Chairman, 4Less
[email protected]
0415 843 798

Contact Profile

4Less Pty Ltd

4Less is a Sydney based ecommerce provider changing how consumers buy and retailers sell online.   Its goal is to create online marketplaces where consumers compete to buy and retailers compete to sell. Chairman and owner Mr Clive Mayhew is one of Australia’s first Internet entrepreneurs, as the founding managing director of Netscape Asia.
Clive Mayhew
P: 0415 843 798


golf bargains, buy for less, click frenzy



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