An estimated 624,000 Australians intend to buy a new car in the next 12 months.
An estimated 624,000 Australians intend to buy a new car in the next 12 months. This is an improvement of 40,000 vehicles since the September 2012 figure of 584,000 and above the long?term average of 616,000. These findings are from the latest Roy Morgan Automotive Leading Indicators Report which is based on over 50,000 interviews annually.
Over the longer term, an estimated 2,171,000 Australians are intending to buy a new car in the next 4 years. This is stable compared to the September figure of 2,172,000 and remains almost 100,000 units above the long?term average of 2,083,000.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“With the industry on track to eclipse the record sales benchmark of 1,049,982 vehicles set back in 2007, it looks like the RBA’s October decision to cut the cash rate has had an immediate positive impact on purchase intentions. After many months of declining intentions October was a better result, with twelve month intentions moving back up above the long term average. Strong buying intentions over the next quarter suggest that the 2007 record looks increasingly likely to be broken.
“With more than 42% of new car intenders currently paying off their own home, it’s not surprising to see that interest rate reductions have a positive impact on purchase intentions.
“In terms of which brands appear to be the major beneficiaries over the next 12 months, all the local manufacturers have continued to improve, as have the German brands Audi, BMW, Mercedes?Benz and Volkswagen.
“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”
Image Data Source: Roy Morgan Single Source (Australia): April 2002 – October 2012, n=591,713 (avg. quarterly sample n = 13,658). (1) Long Term Average = One year new car buying intention, April 2002 – October 2012. (2) Long Term Average = Four year new car buying intention, April 2002 – October 2012.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
P: 03 9224 5332