Tuesday, November 13th, 2012

The MMS Model Search is the first male and female model competition in Australia specifically aimed at senior high school students with the final held during schoolies on the Gold Coast.

Qualifiers for the final were held in Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney.

The finalists, who have been chosen from more than 1200 applicants, are being flown in to the Gold Coast to walk the runway one last time in order to decide who wins this exciting Australia wide model search. The winner will be sent to New York for 5 nights and be represented by New York’s Wilhelmina models (significant campaigns by the agency include: MAC, CoverGirl, L’Oreal, Donna Karan and Avon).

The revolutionary high fashion brand U totally Frock came on as the major sponsor of the search to support these talented youngster and empower them to spread their wings and achieve their dreams.

The brand has already made waves amongst fashionistas with men and women flocking to be a part of the innovative new brand U totally Frock adopting the titles "Frocker and FrockStar".

“I believe to be a Frocker or a FrockStar negativity is not in the description… We have to be positive, encouraging and supportive role models who are sharing their love and talent with the world. So let’s have fun, smile, laugh and love,”wrote Rebecca Saunders, self declared FrockStar, on the U totally Frock Facebook page.

U totally Frock launched officially in early 2012 and already has a strong following via social media. The clothes worn by Frockers and FrockStars by the Australian made fashion label, empowers the everyday person to be catwalk ready every time they step out the door.

“I frock because I love fashion, music and dance. I love life, I have style. I am me”-- Sunny Jegamohan, U totally Frock, Frock World TV Host.

The fashion label goes against normal conventions believing that everyone is beautiful and we should not be restricted to the classifications of fat, short, skinny, tall, average or plus size. Their belief is so strong that they took a stand by having real Facebook followers as their runway models at their first catwalk show in August. The Facebook followers now turned brand ambassadors are the ultimate Frockers and FrockStars with their positive energies shining and empowering their community by striving to achieve their dreams.

“Sponsoring the MMS Model Search was a natural progression for us,” said Nathalie Prince, co-founder of U totally Frock. “It's a natural fit as they are providing amazing career progression for young aspiring models. Holding it during schoolies whilst promoting a healthy clean living image as well as empowering the competitors with fantastic social media promotion and providing them with positive role models with their choice of judges and mentors are just a few factors which make this competition so exciting and we’re proud to be part of it.”

Stretch hummers will deposit the finalists in style to a 30m runway set up at Circle on Cavil on the Gold Coast. The Judges will watch them walk the catwalk one last time to choose who will be this year’s MMS Model Search winner. Judges include Greg Chan (IMG Models), Brigette Mitchell (Finesse Models), Martin Walsh (Chadwicks Models), Oscar Oscar Salons and Mark Metzeling (CEO MMS Model Search).

Come and see the finalists walk the catwalk at the final event :

6pm to 7.30pm

Circle on Cavil, Gold Coast

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For further information regarding U totally Frock or this event, please contact :

Nathalie Prince or Gabrielle Browne

Co-Founders of U totally Frock

0450 957 380 or 0433 425 155

E: [email protected] 

Contact Profile


Over a glass or two of muscato, two girls, wanting to challenge the stereotypical ideologies, decided that through their own experiences and determination, they wanted to empower society to believe that everyone is beautiful in their own way and that's how it should be! No dream should ever be too big or too small!

Over several evenings in the spa, Gabstar (Gabrielle Browne, FrockStar) and Polo (Nathalie Prince, Frocker) pondered as to how they could utilise their skills and passions in fashion, dance, fitness and everything creative to make this dream a reality... U totally Frock was born.

"Your attitude tells a story, make it a good one!

Banish negativity, live your dreams and be the f***king best!

Spread your wings with U totally Frock."

January 2012 saw the launch of everything F***k (Frock) and the start of Team Frocker vs Team Frockstar. The rest is history! Our Credits for 2012 :

- 20,000+ fans on Facebook in 8 months

- 10,000+ followers on Twitter in 10 months

- A reach of over 6 Million on our social media

- 100 applicants via Facebook competition to be the Face of our new fashion line

- A packed out first catwalk show at Zuri Bar, Brisbane (Frockers and Frockstars turned up having never seen our clothes! We had to shut the doors as we reached the venue's capacity!)

- Launch of FrockStar, Pro Frock, Dirty Frocker and Frock Oui Oui clothing lines

- Launched our online store – Visit the F***K Store

- Headquarters in Australia and Europe

- Sponsored MMS Model Search with the final during schoolies on the gold coast

- Licensees of UDO Australia the global Street Dance movement – coming soon

- Launched Frock World YouTube TV showcasing the hottest events with our Host Sunny Jegamohan

- 1st ever episode of Frock World YouTube TV got 100,000+ views in 5 days

... More to come watch this space!

Need more information about U totally Frock?

Connect with us on :




Nathalie Prince
P: 0450 957 380
W: www.utotallyfrock.com/


MMS Model Search



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