Tuesday, November 13th, 2012

Boost Juice has launched its latest national campaign at the weekend, Squeeze what you love.

Boost Juice Founder and Executive Director Janine Allis is the face of the campaign: “Squeezing what you love reinforces everything that Boost is about. Our ingredients are fresh and natural, we love what we do, and we love making our customers feel a little bit better every time they visit a Boost”.

The creative will run nationally on free-to-air television in Melbourne, Sydney, Adelaide and regional markets, along with an extensive campaign across a number of digital platforms throughout the summer period.

While the core Squeeze commercial is the centrepiece, the media campaign will include ‘out-take’ commercials, which show the shoot behind the scenes. Following the launch period the ‘out-takes’ will be rotated with the core creative in all media.

Retail Zoo Chief Brand Director Dan Bradley says: “The core Squeeze ad is one we’re very proud of, and we feel it is even more compelling when you see the out-take footage. It gives the campaign a depth and dimension that we really love”.

The Squeeze what you Love commercial follows on from the Youth Army campaign which was one of the most successful campaigns Boost has run.

Boost Juice is an Australian success story. It has just hit 200 stores in Australia and is in more countries than any other juice bar in the world with stores across fourteen other countries including South Africa, Malaysia, Chile, the UK and India.

The company plans to open another 10 stores in Australia before the end of the financial year and plans to exceed 300 stores globally before the end of 2013.

Production Credits:

Creative Simon Hammond

Director Dave Ellis

Production Chocolate Studios

View the Squeeze what you love ad here:http://www.youtube.com/watch?v=Pi3leEf5Xls

View the Squeeze what you love out-takes here:http://www.youtube.com/watch?v=IgHGPssRd4c 


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Jodie van Deventer
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