Wednesday, November 7th, 2012
Research in Motion’s (RIM) BlackBerry 10 is rumoured to be released in March of next year, pushing the expected launch date back by two months. RIM has had a tough year, with rapidly declining market share and its share prices dropping by 68% over the past year. Will the BlackBerry 10, with its dual mode operation to partition between work and play, be RIM’s saviour?

“With the arrival of Windows Phone 8, the smartphone market will become a very crowded place,” commented Kareem Tawansi, CEO of software development provider, Solentive Software.

“Despite Apple and Google’s successful penetration into the smartphone market, Microsoft will be able to take a good share of the market over the next few years through Windows Phone 8. So where does this leave RIM? What can RIM offer with the BlackBerry that isn’t already available?” questioned Kareem.

BlackBerry once dominated a large share of the high-end mobile phone market and was particularly popular amongst corporate users due to its security model; however technology has since advanced where other phone makers are able to offer similar protection to users.

“Apple appeals to the consumer market through its integrated operating environment across its iOS devices, Android appeals to the open techie market, whilst Microsoft will most likely appeal to the corporate market through its unified Windows 8 operating system. This means that the BlackBerry 10 will find it a difficult market to penetrate but not impossible,” speculated Kareem.

Despite plummeting share prices over the past few years, the announcement of the BlackBerry 10 caused RIM’s share prices to increase by 10% on November 1st as the phones entered testing with 50 phone carriers globally. This may be an early indication that RIM may be able to turn their fortune around.

Ahead of its expected launch in March, BlackBerry has begun a campaign for developers to create BlackBerry 10 mobile applications including a US$10,000 incentive to have an application approved by the 21st of January next year. If the application can then earn over US$1,000 within the first year but less than US$10,000, RIM will make up the difference. Will this be enough to reverse RIM’s prospects?

“Only time will tell,” concluded Kareem.

Contact Profile

Solentive Software

Solentive specialises in custom software development and systems integration. You'll benefit from our real-world expertise in software built in .Net and Java that is task-matched for affordability and designed to grow with your business.
Kareem Tawansi
P: 1300 55 30 50


BlackBerry 10, RIM, Solentive Software CEO, Kareem Tawansi, smartphone market, BlackBerry, Windows Phone 8, iOS devices, Android



More Formats

View QR Code