Monday, October 29th, 2012
With uncertainty still lingering around the world economy and a tightening local job market, Australian Non Profit Organisations have to constantly evolve to find the best way to compete for the charitable dollar.

Fun runs, team building boot-camps, cocktail functions, privately hosted themed parties, auctions, crowd funding and other active challenges are all being encouraged by NPOs as inclusive fundraising options. The use of social media platforms to communicate, connect and gather funds is incredibly important.

Larger NPOs have been promoting large scale events such as Movember and Oxfam 100km Trailwalker. The key is to build value into these activities beyond just simply asking for money. If businesses and individuals can get something out of the planned activities, it adds to the feeling of doing something fun to that of the satisfaction of achievement.

The fight of the charitable dollar is extremely competitive. In September 'National Op Shop Week' was actively promoted to encourage people to increase their donations of goods to worthy causes. Recent research from Britain for example show that up to 30 billion pounds of unused clothing are sitting around wardrobes not being worn. It is suggested these figures are indicative of similarly developed economies around the world.

Kerryn Caulfield, the CEO of the National Association of Charitable Recycling Organisations, the peak industry body representing over 2,000 charity op shops around Australia says: “Charity op shops are currently experiencing the lowest stocks on record. When the economy is tight, most people hold onto their possessions, yet demand for charitable assistance increases.”

Creativity is especially important for smaller non profits to gain attention and funds. For example, a local non profit in Melbourne recently launched a campaign called 'The Chupa Chup Exchange'. It all started with one lollipop and has already made four exchanges. Currently a charitable local young lady is offering a date to benefit this cause.

While not uniquely novel (think - One Red Paperclip from Canada), campaigns like The Chupa Chup Exchange relies on the ingenuity and networking abilities of people on social media. They can take a small creative idea, and turn on the free PR! People are certainly more likely to get involved and open their wallets (and hearts) when a fundraising event is interesting and fun. And that is the challenge for all nonprofits - to engage and add fun.

Contact Profile

The Charity Nursery Incorporated

A Melbourne based non profit which provides free work space and fund raising services to other non profits.
Dave Chen
P: 0421 023 266


Non Profits, Charity, Fundraising, The Chupa Chup Exchange, Social Media



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