Friday, October 19th, 2012

SYDNEY, AUSTRALIA -- (Marketwire) -- Vision Critical will play a dominant role in the upcoming Annual Australian Marketing Institute Conference held October 23-25 at the Grand Hyatt Melbourne. The conference, attended by over 200 marketing professionals, will include presentations from the Vision Critical team on efficient and effective marketing practices.

Vision Critical Executive Vice President and Managing Director Peter Harris and Australian Marketing Institute Chair Lee Tonnito will share the results of their "Future of Marketing" study at the event. This multi-pronged project helped the AMI understand how marketers in Australia perceived the dynamic world of marketing and their expectations for a professional marketing organization.

Other Key Vision Critical Events at the AMI Conference:

 "Surfing the Insights Innovation Wave" Master Class

Director of Vision Critical University Ray Poynter will lead a half-day exclusive master class highlighting key changes on the Insights Innovation process.
Tuesday, October 23                                                           

Gala Dinner & Awards Presentation                                           

Recognizing marketing excellence in 16 categories across a diverse range of  budgets and industries.  
Wednesday, October 24                                                        

"Always on Research" Breakfast Seminar                                      

Director of Vision Critical University Ray Poynter will discuss how change in customer insight is driven by a need for speed, relevancy, and accuracy.
Friday, October 26                                               

The Vision Critical team will be presenting on a wide range of topics at the conference:

--  Pros and cons of new MR 

--  Migrating the trusted principles of offline to online qual. 

--  Community panel engagement 

--  Behavioural economics 

--  Socialising your business  

Registration Details:

Register for the Annual Australian Marketing Institute Conference at

Contact Profile

Vision Critical

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at
Thao Ngo
P: +61 (2) 9256 2000


Vision Critical, Annual Australian Marketing Institute Conference, AMI, marketing professionals,



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