Friday, October 19th, 2012
Roy Morgan Research has been tracking digital media, like Facebook, for more than 10 years.  As more technologies emerge and are adopted with ever increasing rapidity by the new ‘Connected Consumer’ the time has come to connect all the dots. The Digital Universe is the latest report from Roy Morgan Research that connects the myriad of digital technologies, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting New Zealanders’ daily lives - their media consumption, shopping habits, socialisation and expectations.
The Digital Universe quantifies many of the trends everyone has been suspecting over the last few years – providing facts about the impact of the Digital Universe on New Zealanders’ behaviour – and exploding numerous myths that have been gaining currency.

As this ground-breaking, multi-mode research uncovers consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough: you need to deliver your messages where and when your customers and prospects choose, and where and when they are most receptive.
Pip Elliott, General Manager, Roy Morgan Research NZ, says:
“The Digital Universe has created an unparalleled, seismic shift in the way New Zealand consumers are interrelating and behaving. With approximately $5.6 billion spent online last financial year, Trademe is now one of New Zealand’s largest shopping malls, attracting more visitors in a typical 4 weeks than the Warehouse has shoppers.
“As connected consumers increasingly choose to read their newspapers on their PCs, tablets and smartphones, total masthead readership of the NZ Herald, New Zealand’s largest newspaper, is now higher than it was 5 years ago.
“These seismic shifts mean that a thorough understanding of The Digital Universe will be essential to the survival of every New Zealand business in the next decade.
“Roy Morgan’s Digital Universe is the definitive resource that provides a complete picture and valuable, in-depth insights into the lives of New Zealand’s Connected Consumers.”

Contact Profile

Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332


internet, social media, ecommerce,



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