Friday, October 19th, 2012

Projuce, a Brisbane based team of young developers and designers, has taken out first prize at Jumpstarter2012 developer weekend with their online creation Beatifl. The team also won the mentor’s choice award which was conducted via mobile poll during the weekend. More than 20 experienced entrepreneurs, technical and business people volunteered their time over the weekend to help coach and mentor the participating teams. is a developer weekend held from 12th - 14th October 2012 where up to 50 software developers, designers and business people formed teams on the Friday night to compete for prizes. Over two full days, the teams, with the help of coaches and mentors from Brisbane and interstate worked to conceive, build and validate working prototypes of online products and mobile applications.

The event is sponsored by Locatrix, Microsoft, ninefold, WolfByte, Creative Enterprise Australia, UQ’s IdeaNetwork and drew guest speakers and judges from across the entrepreneurial and technical community, locally and internationally.

The winning team presented Beatifl, an innovative way to engage and interact with cities through social media. The Projuce team were Damien Brzoska, Saxon Fletcher, Chris Raethke and Harpreet Singh who all plan to continue the development of Beatifl and launch it by the end of the year. Eventually, the team aspires to build more products that make life easier and help connect people with the world around them, locally and globally.

The inaugural Jumpstarters event out of ilab, a technology accelerator and business incubator, has uncovered a number of interesting new ideas and potential enterprises. “It was a very intense weekend for these teams”, says David Israel, UniQuest Group Manager. “The competition saw participants building and testing their ideas with many walking the streets, polling potential customers and developing their findings into functional prototypes back at the centre. I was great to see such focus, motivation and tenacity and it’s a terrific indication of the future potential of these teams”.

The competition culminated in a 5 minute pitch on Sunday afternoon to judges for a prize of up to $20,000 in the form of a grant for further technical and business development through ilab’s Germinate Program. The winning team will work with a number of technical, business and user experience experts as well as seasoned entrepreneurs over a period of three months to refine the concept and ready it for commercial offering.

"ilab's jumpstarter weekend far exceeded our expectations - from the fellow entrepreneurs to the mentors, we were thrilled to have the opportunity to work on our idea and benefit from all the resources and guidance at our disposal”, said Projuce team spokesperson Harpreet Singh. “We believe our idea has a lot of potential and to get some level of validation through is great motivation to continue."

Runners up at included team Next Innovation who conceived a sentiment driven search engine as well as team Pixler, who produced a “student approved” social network recommendation engine

Contact Profile


ilab was established by the Queensland Government in 2000 to support early stage, high-tech companies through the first few years of development by building their business management capabilities, fostering mentor networks for start-up founders, creating investor ready companies, and graduating companies with increased chances of success. ilab has incubated over 100 start-up companies and helped then them raise over $70 million in grant and investment capital to fund their growth and generate nearly 400 technology jobs. UQ Holdings Pty Ltd, a wholly owned subsidiary of The University of Queensland (UQ), acquired ilab in 2009. With continued funding from the State Government, ilab has become an independent division of another UQ Holdings subsidiary, UniQuest, with its own funding, staffing and management structure.
Leigh Angus
P: +61 7 3365 4037


Projuce, Jumpstarter2012, Beatifl, social media, ilab



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