Tuesday, October 9th, 2012
Within weeks of becoming Google’s top Aussie eTown, Perth web developers and designers have wiped the floor with their interstate counterparts, taking 12 of 13 awards. The Most Outstanding award went to Perth’s BAM Creative for the FOODcents site (www.foodcentsprogram.com.au).

Melbourne-based Weave Web Communications was the only winner east of the Nullarbor.

Chair of Judges Helen Burgess explains:

“There’s no question of bias here; the judges are international and national. The results reflect a higher percentage of entries by West Australian companies. This is because the Australian Web Industry Association began in Western Australia; though it merged with the Web Industry Professionals Association this year, creating a more even membership spread around the country.

Almost all of the winners have won in previous years. They’ve learned that judges reward sites that obey web standards and they build web sites that conform to those standards. The advantage of well-built web sites are these:

•They can be viewed by people with disabilities and those with slow web connections
•They display properly on a broader range of devices and operating systems
•They run faster and rank higher on search engines

A well-built site will work better for an extra 25% - 30% of users and will be easier to pass from one developer to another. Yet few sites conform to the standards and there is still a low level of awareness about the benefits."

Winners - A full list of winners and finalists: www.webawards.com.au/finalists/2012. BAM Creative, Sumo Group and Clever Starfish were multiple award winners this year and are the most successful companies in the Awards’ history.

Many companies afraid to compete - Chairman of AWIA Bret Treasure said this:
"It’s clear a lot of companies are nervous about entering awards that look critically at their coding. Only 1% of web companies enter the awards; they are the elite in Australian web development. Too often clients make decisions based on looks and price. It’s far more complicated than that. People trying to find quality web developers should know that being a finalist in these awards is a very good indication that the company knows what it’s doing.

If you’re building a site as quickly and cheaply as you can, you’re not going to win an Australian Web Award. Making a site accessible takes time. So does designing a good user experience. But getting those things right is money in the bank. It can transform an organisation."

Unacknowledged work for Not for Profits - Citing work by Melbourne firm Get Started, Mr Treasure praised the industry for its significant work for charity and Not For Profits, saying it was a powerful and unacknowledged force for good in the community. “No other industry does as much for Not For Profits. Period.”

Vice-Chair Joe Manariti flagged the association’s intention to conduct a broad-based industry survey and to add a social media category to the annual awards.

Contact Profile

Australian Web Industry Association

The Australian Web Industry Association aims to educate the public about the industry and help members with professional development. It does this through Port80 networking events, the Edge of the Web Conference and the Australian Web Awards, which recognise excellence in web development and design across the country. AWIA represents over 600 companies and freelancers.

The Australian Web Awards were held at Melbourne’s Luna Park on Saturday, October 6th, 2012. Comedian Xavier Michelides emceed the event. There were 160 entries.
Bret Treasure
P: 040 990 8133
W: www.webindustry.asn.au/


Australian Web Industry Association, Australian Web Awards



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