Monday, October 8th, 2012
When Queenslander Amy Robson flew to Sydney for the NSW state finals for Myer's Fashions on the field on 6 October 2012, she wasn't alone: her grandmother Sandra Robson, a coveted hat designer and dress maker, was with her - just like on many other occasions where Amy won Fashions on The Field this year.

Sandra is the brain (and the very skilful hands) behind Amy's continuous success in winning fashion competitions around the country and snatching expensive prizes from under the noses of local entrants. She is also the only designer Amy had been wearing on her triumphant fashion winning run in 2012.

Let's see:

• 14 January 2012 - Winner of Magic Millions in QLD (won a trip to Paris for two and a Myer shopping spree)
• 5 May 2012 - Winner of Centrebet's South Australian Derby Day (won a brand new Volkswagen Polo)
• 9 June 2012 - Winner of David Jones' Stradbroke Day in QLD (won a trip to Hong Kong for two and a David Jones shopping spree)
• 16 June 2012 - Winner of Ipswich Cup in QLD (won $1,000 cash)
• 1 September 2012 - Second runner-up in Myer's QLD state finals (won $300 shopping voucher + $300 Antler luggage package)
• 6 October 2012 - Winner of Myer State finals ($1000 Myer shopping voucher plus Antler luggage pack)

Each and every time Amy had been wearing a Sandra Robson's designed outfit.

It is Sandra Robson who researches the latest fashions when creating her granddaughter's outfits and hats, which Amy Robson then models on the catwalk. Sandra is also an experienced Fashions on the Field judge, having judged multiple Fashions on the Field competitions.

With Amy winning the NSW finals (after coming third in her home state of QLD), Sandra Robson's designed outfit is now well set to potentially win 2012 Myer Fashions on the Field national competition with a prize pool valued at $400,000, including a Lexus IS 250C sports convertible.

Myer Fashions on the Field Terms and Conditions prohibit commercial promotion of a brand or designer, or entering the competition on behalf of a third person, which seems to have been overlooked in the case of this victorious duo.

Sandra Robson continues to successfully sell her hats and increase her brand's visibility, as well as make new outfits for her pretty granddaughters to enter more Fashions on the Field competitions (Amy's sister Ashleigh has not been doing much of modelling lately but had been quite active in the past walking fashion catwalks in her grandmother's designs).

The judges of NSW state finals Laura Dundovic ( Myer Ambassador), Leona Edmiston (Myer Designer), Angela Menz (2011 Myer Fashions on the Field National Winner), Damien Woolnough (The Australian), Glynis Traill-Nash (The Sunday Telegraph), Ros Reines (The Sunday Telegraph), Monique Santos (Grazia) and Stephanie Bell (Victoria Racing Club) chose Amy Robson on the basis of merit, and there is no argument: Amy looked great. Her dress with beaded peplums wore a striking resemblance to Aurelio Costarella's beaded peplum dress as worn by Rebecca Judd during the launch of Myer's 50-Years of Fashions on the Field in August 2012, but who compares.

The questions that many are asking:

• Should a professional designer be allowed to continuously enter her designs and win multiple Fashions on the Field competitions (and substantial prizes) or is it a violation of the Rules?

• Does having a professional designer (and an experienced Fashions of the Field judge) designing outfits give an unfair competitive advantage to the entrant?

• Should Amy Robson be allowed to take the national title of Fashions on the Field National Winner (representing the state of NSW) in the upcoming Melbourne Cup national finals?

She seems to be well set to do just that.

More information about NSW final of the Fashions on the Field 2012 and photos of Sandra Robson's winning outfits can be found here:

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StyleWatchAU is an online magazine dedicated to fashion and style.
Alice McCall
P: 0426238977


fashions on the field, myer, nsw state finals, sandra robson, amy robson, winners, melbourne cup, judges, judging, Laura Dundovic, Leona Edmiston, Designer, Victoria Racing Club



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