Wednesday, December 9th, 2009
Sydney – December 9, 2009 - As the Photographic Agency to the International Olympic Committee (IOC) for the twelfth consecutive games, Getty Images will cover all aspects of the Vancouver 2010 Olympic Winter Games (February 12-28), often providing clients with near-instant access to some of the most important moments of the Games. Getty Images, the world’s leading creator and distributor of visual content and other digital media, was first designated with the honour of Photographic Agency to the IOC during Canada’s first Winter Olympics in Calgary, Alberta (1988).

“Getty Images is delighted to once again partner with the IOC to capture all the defining images from the Vancouver 2010 Olympic Games,” said Jonathan Klein, co-founder and chief executive officer of Getty Images. “The Olympic Games is the most heralded sporting event in the world and has made an indelible impression in our collective memories with its visually rich history. Our photographers’ dynamic and original perspective on winter sports, gained over the years from their exceptional experience, will ensure our customers have the best and most relevant imagery to bring Olympic Games history to global media each day, as it happens in real time.”

During the Vancouver 2010 Olympic Winter Games, approximately 2,500 athletes will compete in 15 sports and over 86 separate medal events. Committed to providing the best, most comprehensive coverage of the Games, Getty Images will deploy 26 renowned sports photographers who will be working around the clock to capture all the action, live. The team will generate up-to-the-minute images through the very latest in fibre-optic technology, requiring teams to lay 18 miles of fibre-optic cable in order to upload – within minutes – more than 1,000 images daily for editorial use from the Games to the dedicated site Customers will have access to an unprecedented number of iconic images just minutes after they are captured at any of the Olympic venues.

“The photographer’s role at the Olympic Games is to document the awe-inspiring accomplishments of the athletes shaping Olympic history and share those achievements with the world,” said Adrian Murrell, senior vice president of global editorial for Getty Images. “As digital photography evolves, the time between the shutter snap and the distribution of the image is steadily decreasing. As recently as 1992, Olympic Games photographers were developing and drying film in hotel rooms– today, those same photographers can transmit digital images to the world within minutes of pushing the shutter.”

The award-winning Getty Images Vancouver Olympic Games team is recognized among the premier sports photographers in the world. They are experts at capturing images of winter sports, including ice hockey, skiing, speed skating, ice skating, bobsleigh, curling and luge. With more than 45 years of collective experience, the team will contribute to the company’s coverage of defining Olympic moments from the past 22 years, in addition to the expansive, unrivalled archive of content from previous Olympic Games.

Through its photographers and use of technology, Getty Images is uniquely equipped to capture the intensity and excitement of this world-class sporting event and deliver nearly-live, comprehensive coverage from each thrilling day.

In addition to the official designation with the IOC, Getty Images is also proud to be the Photographic Agency of the United States Olympic Committee (USOC) and Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC). Getty Images is currently chronicling the Olympic Torch Relay as it travels across Canada, visiting more than 1,000 communities before it lights the Olympic Cauldron on February 12, 2010.

As a complement to its live coverage of the Winter Games, Getty Images offers one of the largest collections of Olympic imagery in the world. Its archive contains some of the most notable Olympic photographers, dating from the most recent Games in Beijing to the 1896 Games in Athens. The collection includes Norwegian figure skater Sonja Henie practicing her routine for the Women’s Figure Skating event during the 1928 Olympic Games in St. Moritz, Switzerland, the second Winter Olympics, as well as the unforgettable images of the U.S. Hockey team’s “Miracle on Ice” during the 1980 Winter Olympics in Lake Placid, New York. The company’s collection of Olympic Games photography can also be viewed at the Olympic Museum in Lausanne, Switzerland, where the IOC, in conjunction with Getty Images, hosts a powerful photographic record of previous Games.

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Getty Images

Getty Images is the world’s leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
Nicole Campbell
P: 02 9994 4396
M: 0421 926 015


With more than 40 years of covering the Olympic Games (22 years with official designation), Getty Images is at the forefront of Olympic Games coverage


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