Saturday, January 2nd, 2010

Team Rally Australia is proud to announce that Hyundai Australia has become a sponsor of Australia's team for the 2010 Dakar Rally in South America.

"We are proud to have attracted the world’s fifth largest automotive group to our team," says Team Rally Australia racer Christophe Barriere-Varju. "Hyundai is our logistics partner and will support us throughout the adventure."
Hyundai, whose name means Modern Era, is one of the world's fastest growing vehicle manufacturers.

"I have had the chance of visiting Hyundai Motor Corporation in Korea earlier this year, and it is amazing to see the advance in technology consumers will be able to enjoy shortly," says Barriere-Varju. "Despite the difficult economy we are in, the VFACTS National Report shows Hyundai year-to-date sales have increased by 42%."

You can get directly involved with Team Rally Australia by joining the legions of fans, supporters, partners and corporate sponsors.

For corporate sponsorship, please visit:

As an Enthusiast/Fan, you can donate 'kilometres' online at a cost of $13 per kilometre and enter a draw to win some 2010 Dakar branded merchandise, please visit:

For a preview of last year online coverage with SBS, visit:

The Official Team Rally Australia website already captures audiences from more than 650 cities across 72 countries -- and the Dakar has not started yet!

"It has been a very busy start of the month at Team Rally Australia with interviews on 2SER Radio ( and FoxSports Television for a detailed preview of the 2010 Dakar Rally," said Barriere-Varju, who lives and trains at Port Stephens, NSW.

If you have missed the FoxSports interview you can watch it online at

Deadline is 15 December 2009. For more information, please contact us on +61 (0) 403 444 101 or visit


Contact Profile

Team Rally Australia

As a Dakar Ambassador, Christophe Barriere-Varju has spent relentless hours to encourage Australians in becoming part of an amazing adventure, the Dakar Rally, and is the expert host SBS Television, Fox Sports and Channel 10 call upon.

The Dakar is broadcast across 189 countries and attracts more than 300 million viewers every year.

Team Rally Australia has created a community based website so that fans and supporters can share their stories, photos, videos, blogs, and interact with Team Rally Australia in the lead up and during the event.

Become Part of the Adventure with by joining
Christophe Barriere-Varju
P: +61 (0) 403 444 101


After a busy month of preparation and interviews, Team Rally Australia is proud to announce our new sponsorship with Hyundai.



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