Friday, September 28th, 2012

28.09.2012 – While we all appreciate the work-life balance afforded by our 8 hour work day, a survey of 456 Australians conducted by McCrindle Research, has found 29% feel Labour Day is the least meaningful public holiday of the lot – second only to the Queen’s Birthday (34%)! In fact, just 1 in 100 Australians feel Labour Day is the most important public holiday of the year!

Tellingly, 1 in 3 (33%) Australians had no idea about the reasons for Labour Day and what it stands for. In fact, only 1 in 4 (27%) said they definitely knew the reasons why we have a day off, while a further 41% felt they only “somewhat” knew! 
While Christmas Day was seen as the most meaningful public holiday of the year, the survey certainly yielded some interesting social insights around other special occasions.

It’s nearly been 100 years since the battle at Gallipoli that birthed ANZAC day and the interest and respect for this public holiday is as strong as ever. In fact, over a quarter of us (28%) feel Anzac Day to be the most meaningful holiday to them...that’s even more than the 16% who chose Easter! 

Social Researcher Mark McCrindle said, “This study is a fascinating insight into what matters to Australians – and there are certainly some surprises. While the spirit of courage and mateship as exemplified by the Aussie digger still rings strongly, with Anzac Day and Remembrance Day deeply significant for us, the interest in 19th century labour reforms as celebrated by Labour Day and May Day has waned.”

Mother’s Day was by far the most meaningful day, with half of all respondents saying this day mattered most for them. Sadly for the nation’s Dads, for every respondent who selected Father’s Day, 19 said celebrating their Mum held the most meaning to them.

Similar to Anzac Day, our nation is certainly patriotic about our troops and the freedoms they have fought for, with over a quarter of us (27%) seeing Remembrance Day as the most important special occasion day of the year.
Highlighting that Halloween has failed to gain significant traction in Australia, just 2% of respondents rated it as the most meaningful to them, while instead 2 in 5 (41%) seeing it as least meaningful, making it the least significant event day of the year for Australians.

While National Sorry Day has only been around for 14 years, already 1 in 20 Australians see it as most meaningful to them – the same amount who ranked Valentine’s Day as number 1. However, it has yet to achieve national importance, with the third highest number of “least meaningful” responses, after Halloween and St Patrick’s Day.

“In this Land of the Long Weekend, Australians still love a public holiday, however meaningful reflection and heartfelt celebration is not easily given” states Mark McCrindle. “In Australia, Jesus, mums and our Diggers still hold a revered place as demonstrated by the strong meaning attached to Christmas Day, Mother’s Day, ANZAC Day and Remembrance Day compared to all other special days in the year.”

For more information or social commentary, please contact Mark McCrindle on 0411 5000 90 or Francesca Dalton on 02 8824 3422. For a full copy of the media release, please contact [email protected]

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McCrindle Research

McCrindle Research is a full service, values based, ethics driven research agency.

From our industry-wide research, to our focus group studies, from our demographic and
generational analysis to our ground breaking social research, McCrindle Research has built a reputation as the gold standard in research and we are committed to achieving this in all we do.
Mark McCrindle
P: 0411 5000 90


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