Friday, December 4th, 2009
Christmas may be just around the corner, and then comes January 1 and the popular promise to lose weight and get fit as a New Year’s resolution.

We all know it is easier to achieve big goals like a lifestyle change with help, so join thousands of Australians losing weight together and raising money for charity by joining The National Fat-Loss-a-Thon.

This is the first National Fat-Loss-a-Thon and organisers have set the challenge to help 4,000 Australians lose 24,000 kilos and raise $250,000 for The Sports Rewards Foundation between 1 January and 25 April, 2010.

Each participant in The National Fat-Loss-A-Thon will take part in a 12-week online program including meal ideas, recipes and exercise plans developed by Real Body Enterprises, with the chance to win more than $13,000 in cash and prizes.

The event is aimed at improving overall health and wellbeing, assisting in weight loss and providing simple and effective lifestyle changes, The National Fat-Loss-A-Thon organiser Sonja Falvo from Real Body Enterprises, in Brisbane, explained.

“The National Fat-Loss-A-Thon will help to raise awareness of the importance of physical activity and healthy lifestyle habits for the prevention of obesity, type II diabetes and heart disease,” Ms Falvo said.

“We aim to raise $250,000 for charity and improve the overall health and fitness of participants joining the 12-week health initiative. We are encouraging businesses to enter teams of employees, and people can join as individual participants as well.

“This a great opportunity for business and individual participants to learn more about healthy lifestyles, lose weight and reduce the national obesity level – all with the support of thousands of fellow entrants,” she said.

The National Fat-Loss-A-Thon begins on 1 January 2010 and entries remain open until 31 January 2010. Participants will receive online access to information and guidelines on how to follow the 12-week Real Body program, including recipes, meal plans and exercise programs. Ms Falvo wrote the program after two years of research and through her work with three nutritionists.

Each participant’s 12-week program must be completed by 25 April 2010 and winners will be notified by registered mail on 17 May 2010. Winners are judged 50 per cent on their physical results (from their before and after photos) and 50 per cent on personal questionnaire answers

Winners will be presented with their prizes at a Gala Awards Dinner on Saturday, 19 June 2010, and The Sports Rewards Foundation will also be presented with the fundraising cheque at this time.

The National Fat-Loss-a-Thon is supported by the following sponsors:

Real Body Enterprises
PB Sports
Swish Events
Strawberry Communications
Blooms Health
Hound Dog Graphics
Balanced Magazine

For more information visit


Contact Profile

Real Body Enterprises

Real Body Enterprises aims to deliver a sensible, realistic approach to healthy eating and lifestyle to provide long-term fat loss, increased self-esteem and quality of life

Real Body Enterprises wants to reduce the global epidemic of obesity in children and adults through education, support and a program that is designed to deliver results to every person, every time

Real Body Enterprises CEO Sonja Falvo is an author of two bestselling books, keynote speaker and has a strong passion for helping people to improve their long-term health, wellbeing and self-esteem

Sonja Falvo was also Director of What Women Want Personal Training in Brisbane and National Fitness Manager for Fitness First in the UK

Real Body Enterprises: Level 16/120 Edward St, Brisbane, (07) 3392 0770 or [email protected]

Sonja Falvo
P: 07 3392 0770
M: 0424 506 902

The Sports Rewards Foundation

The Sports Rewards Foundation is a not-for-profit entity

It was established to remove barriers to entry for children involved in physical activity and organised sport (to combat the childhood obesity epidemic) as well as to actively promote physical activity and organised sports to children and teens

The Sports Rewards Foundation aims to raise awareness of the importance of physical activity for better health in children and donate more than $2 million per year to grass roots sports.

Visit and click on Foundation for more information.


Sport Rewards Foundation: 4000 Australians to lose 24,000 Kilos whilst raising $250,000 for charity


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