Friday, September 21st, 2012
SYDNEY, 21 SEPTEMBER 2012: A new employment community – – officially launches today, that links job ads and workplace reviews by employees with the aim of helping Australians find the jobs that fit them best.

The combination of tens of thousands of live job ads with answers to the big question, “what’s it really like to work there?” makes a convenient location and information-rich experience for people considering a change of employer.

“InsideTrak will give job seekers a more complete view of a potential workplace and also allow employers to participate in the conversation about their company,” said founder, Mike Larsen.

“Ultimately, we see InsideTrak helping to achieve an Australian workforce better suited to their place of work and reducing staff turnover.”

Perth talent returns
Larsen, originally from Perth in WA, has spent the past 5 years in the US as a director at the world’s largest careers portal,

“This type of community for the jobs market was inevitable,” Larsen said. “We have seen a similar model applied to other sectors – such as travel – and our social behaviour has matured now to a point where we want multiple sources of information to make the important decisions in our lives.”

Anonymity a priority
InsideTrak’s founding principle is anonymity – a safe place where anyone can give their honest, no-holds-barred opinion of their current or former employer.

“We see InsideTrak as a community, since we ask members to provide a review before they can see everyone else’s. We want people to feel comfortable about giving their honest opinion and we are asking people to think about how they can help others to find the workplace they deserve, and that fits their specific needs.”

Employers and recruiters are encouraged to join the conversation. “We are looking for candidates to socialise with employers and recruiters directly – we don’t recycle jobs from traditional job boards, rather we connect them directly to the advertiser’s own site,” Larsen explained.

Companies and recruiters will be able to claim a public page where they can add content to attract more candidates. In six months time, the site will offer premium paid content as well.

A better fit for employers and staff
There are around 10 million job searches on Google every month in Australia, and InsideTrak can see a growing demand for its workplace review service.

“We spend a third of our lives at work, and we should be fulfilled in our pursuits. We are trying to reduce churn and the costs – both monetary and emotional – that go with it,” Larsen said.


Watch: “Nightmare New Job”

For Interviews:

Mike Larsen, Founder and CEO of InsideTrak
M: 0408 679 089
E: [email protected]

Samantha Tannous, Relativity Communications
M: 0416 104 033
E: [email protected]

About Mike Larsen
Before joining InsideTrak, Mike spent five years in the US working at the headquarters of global online employment giant Here he held Director level roles with responsibilities including strategy, sales and global accounts management.

Prior to he was the CEO of recruitment software vendor RecruitAdvantage and held general management positions within the Australian recruitment industry at Michael Page International and Gerard Daniels.

Mike holds a BComm from the University of Western Australia and an MBA from the Australian School of Business where he won the AC Nielsen Prize for Marketing Strategy and also undertook an international exchange to the Tuck School of Business at Dartmouth College. He was also a member of the American Staffing Association’s technology advisory subcommittee in 2011-12.

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Contact Profile

Welcome to the job site that gives you a real advantage in finding a better job.
Welcome to InsideTrak.
Only here will you find anonymous, no-holds-barred workplace reviews from current and former employees. Combined with direct links to tens of thousands of live job ads.
The whole point is to help you find the organisation where you fit best - to give you the InsideTrak.
We believe by sharing genuine workplace insights, we can help ‘people help people’ find the perfect job. That way, both employer and job seeker, are happier and more productive.
That’s our goal anyway. And we need your input to realise it. So please feel free to contact us with feedback, suggestions, whatever.
With your help we can make the online job search process simpler, more rewarding and much more insightful.
Samantha Tannous
P: 0416 104 033


recruitment, careers, jobs, job ads, workplace reviews, recruiters, employers, best jobs, best places to work



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