Thursday, September 20th, 2012
This year’s Perth Fashion Festival (PFF) will see a new partnership between Racing and Wagering Western Australia and PFF with the introduction of the Fashions on the Field photo booth.

The Fashions on the Field will be set up in the foyer of Fashion Paramount at the Western Australian Museum for each of the eight Fashion Paramount runway shows from Thursday 20 September until Sunday 23 September.

In a nod to the Spring Racing Carnival, which will be in full swing by the end of PFF, the Fashions on the Field competition will give female Fashion Paramount guests the chance to be photographed by renowned fashion photographer Ivan Shaw. Perth Fashion Festival Director, Mariella Harvey-Hanrahan will then pick her top 40 most stylish women to be featured on the PFF Facebook page on Tuesday 25 September.

Facebook fans can vote for their favourite outfit featured on the PFF Facebook page by ‘liking’ their favourite pic. The person with the most likes will win an all-expense paid trip, courtesy of Racing and Wagering Western Australia, to the Melbourne Cup including a $2000 shopping spree at Myer, VIP tickets to the Melbourne Cup, flights, accommodation and a helicopter ride to Flemington Racecourse on Cup day.

All guests photographed at the Fashions on the Field photo booth at Fashion Paramount will be featured on the PFF website.

PFF is supported by the City of Perth and the State Government through Eventscorp and the Department of Culture and the Arts.

Perth Fashion Festival runs from 19 - 25 September 2012.

For further information regarding PFF 2012 program of events or to purchase tickets visit

Follow PFF on Facebook at Perth Fashion Festival, on Twitter at perthfashfest and perthfashionfestival on Instagram.

Contact Profile

Perth Fashion Festival

Perth Fashion Festival is Western Australia's premium fashion event, hosting local, national and international designers and up-and-coming talents. The Festival’s mission is to celebrate, nurture and promote all aspects of Western Australian fashion and style.

Media Contacts:

Sarah Roe
phone: 08 9388 0944
mobile: 0409 735 305
email:[email protected]

Samantha Desport
phone: 08 9388 0944
mobile: 0409 859 384
email: [email protected]

Sarah Roe
P: (08) 9388 0944
M: 0409 735 305

Keywords Fashions on the Field



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